Skip to main content

Digital Marketing Agency

Consistently increasing organic traffic


SEO Experts

Radically improving search ranking


Website Design

Exquisitely delivering results

"SEO can be a game-changer for businesses looking to grow and expand their reach. With a solid SEO strategy in place, businesses can see significant returns on their investment, including increased website traffic, higher search engine rankings, and ultimately, more sales and revenue."

- Search Engine Journal

Digital Marketing

Content Management

Social Media Optimization

eMail Marketing Solutions

The Digital Advantage

SEO Success

Improve Organic Traffic

Increase Conversion Rate

Let new customers find you

SEO Experts

Website Design

ROI Strategy Aligned

CX/UX Experience Focused

Websites that deliver results

Website Design

Organic Traffic Improvement Experts

Grow your business with sustainable new traffic

The right strategy,
effectively executed, coupled with deep insights and actionable data,
produces measurable results

"I skate to where the puck is going to be, not where it has been"

Wayne Gretzky

Digital Marketing

It's all about increasing organic traffic

The entire alphabet soup of SEO is about getting visitors.  Some traffic sources stop the moment you stop paying.  Organic traffic keeps coming.  

Pick a product line and let us tackle it

We'll do the keyword research, analyze the competition, plot a course and develop the content to make it happen. When the results come in and you see the difference, give us another product line.

Take your business to the next level

Let's get started today

SEO delivers customers

They won't find you otherwise, they will find someone else and buy there.  

100% failure - You will fail to make a sale to every customer that doesn't find you

Many website owners believe that SEO is unnecessary and don't worry about search engine rankings. The reality is otherwise: you won't be found without using SEO.  Over 90% of internet websites get NO TRAFFIC from Google Search.  NONE

If you don't use SEO to market your business, you're simply not getting the most out of your web presence. The numbers speak for themselves:

88% of searchers click at the top of Google results page

We have a cost efficient path to higher ranking

Extraordinarily Effective Websites

Googlebot is a visitor too 

Our Website Design efforts focus on presenting your company in a way that provides all of your visitors with a worthwhile experience.  

Our PageShaping® methodology guides us as we develop strategies for the various elements of your website and the content structure to use.  

Pillar Cluster or Hub and Spoke Content

Each has strengths and weaknesses depending on the depth and breadth of the subject.  We will make the best model for your specific content.  

We love what we do and we deliver results.  

Let's get started today

A Comprehensive Guide to Boosting Your Business Online

Your search engine prowess can be the key to unlocking new heights of digital success for your business. At Shapes and Pages, we prioritize your growth and provide tailored solutions to help you thrive online. In this guide, we'll take you through the ins and outs of organic traffic, reveal the true value of SEO, and share actionable tips to convert your audience into qualified leads.

Organic traffic refers to website visitors who arrive through search engines without paid advertising. Achieving a healthy volume of organic traffic is a vital factor in boosting your online visibility and client base. Let's explore what organic traffic entails and how to enhance it.

Google Analytics provides a valuable insight into your organic search data. Organic traffic is crucial as it constitutes a significant chunk of your overall audience and often translates to higher quality leads and conversions. By understanding this data, you can adjust your strategies and continue to refine your SEO efforts.

Capturing organic traffic is essential, but converting it into actionable leads is the key to success. Here are five proven methods to get started:

  1. Create Quality Content: Offering valuable, relevant, and engaging content will entice visitors to explore your website and make connections with your brand.
  2. User-Friendly Design: A clean, intuitive website design ensures that users navigate seamlessly and find what they’re looking for with ease.
  3. Calls-to-Action (CTAs): Implementing compelling CTAs throughout your website can encourage visitors to sign up, subscribe or make a purchase.
  4. Landing Pages: Dedicated landing pages can target specific visitor segments, providing personalized content and improving conversion rates.
  5. Lead Capture Forms: Including straightforward forms with minimal required fields can deliver quicker results and entice potential leads to share their contact information.

Organic visitors from Search Engines are shoppers interested in learning more about a product or service and usually considering a purchase.  Social Media users and typically wandering or window shopping.  While social media traffic offers notable benefits, studies reveal that organic SEO traffic has a much higher ROI, sometimes approaching 300% or more. This indicates the undeniable effectiveness of investing in a well-executed SEO strategy, which tends to yield sustainable, long-term results compared to the often short-lived impact of social media campaigns.  

Understanding the true value of your organic search traffic is vital in justifying your SEO investments. Google Analytics offers valuable insights to gauge the effectiveness of your SEO campaigns, and employing specific formulas enables precise ROI calculations, such as:

ROI = (Revenue - SEO Cost) / SEO Cost x 100

Equipped with these analytical tools, you can optimize your strategies, allocate budgets effectively, and boost the value of your organic search traffic.

How to Calculate Your Organic Traffic ROI

A Step-by-Step Approach to Measuring Success

Navigating the complex realm of digital marketing and organic traffic can be overwhelming, but with Shapes and Pages by your side, we'll help you grasp the concept of Organic Traffic ROI and enable you to calculate it with confidence. Get ready to unfold accurate insights into your business performance as we present a straightforward and actionable method to determine your Organic Traffic ROI.

Identifying Keywords and Cost Per Click: The Building Blocks of Your ROI

To calculate your Organic Traffic ROI, begin by pinpointing the keyword search terms that attracted visitors to your website. By understanding which terms and phrases are most effective in bringing valuable leads, you'll be well-equipped to enhance your SEO strategy and maximize your return on investment.

Once you've identified the crucial keyword search terms, your next step is to ascertain the Cost Per Click (CPC) for each of them. Validating CPC helps you gauge the monetary value of driving organic traffic through individual keywords. Accurate estimation of costs is essential, as it directly impacts your ROI and guides your decision-making in terms of budget allocation and campaign optimization.

With the essential building blocks – keyword search terms and corresponding CPC values – in your hands, it's time for the calculation. Simply multiply the CPC for each keyword by the number of organic visitors it attracted. This data paints a clear picture of your Organic Traffic ROI, allowing you to make data-driven decisions about your digital marketing efforts.

By employing this step-by-step approach to calculating your Organic Traffic ROI, you position your business for increased efficiency and improved results. Trust in Shapes and Pages as your expert guide to mastering the intricacies of digital marketing, and together, we'll help your company flourish online.

Vision without action is a daydream. Action without vision is a nightmare.

famous Japanese proverb

Business Development & Marketing

We provide fuel for your business growth by increasing your organic search engine traffic

Organic traffic is the visitors who come to your site from a search engine result page (SERP). The objective is not about getting more visitors; it's about a higher quality visitor that is looking for your product or service. 

We understand the challenges you face in growing your business and we've organized our services into modular blocks. Choose the one that matters most now, and adjust, change or even switch services as necessary.

We delivering on our commitments

Our services are modular, with each one capable of standing alone or fitting seamlessly into a bundle. Our Services include national search, local search, advertising, website administration, and social media.   Our service package details are on the pricing page for your review..

At Shapes and Pages, our deliverables align with your business objectives

It's important to realize that while we focus our delivery efforts on your needs, our services are defined by a standard process and objective.  We offer a fine selection of service packages but tailor the specific deliverables including content, audience, targeting, geography, keywords, models, and other details to maximize the results for each client.

We keep you informed

We meet with each client once a month to review progress, evaluate ROI and set priorities for the next month.  This close collaborative  gives you control over priorities while keeping our team fully engaged.  Once the priorities are set, our team devises the approach and strategy to bring forth the next chapter of success for your business.


Unleash the Power of Organic Search Traffic with Shapes and Pages

Discover the benefits of increasing Organic Search Traffic for your business and how Shapes and Pages can help you maximize your success online.

As the digital landscape continues to evolve, it's no surprise that increasing Organic Search Traffic has become a top priority for businesses in all industries. At Shapes and Pages, we understand the importance of a strong online presence, and we're here to help you capitalize on the numerous benefits of boosting your Organic Search Traffic. Let's dive into the advantages and how we can help you achieve success.

Higher Online Visibility
Organic Search Traffic provides an opportunity for your business to be found by potential customers who are actively searching for products or services like yours. By optimizing your website and content for search engines, Shapes and Pages can help you rank higher in SERPs (Search Engine Results Pages), leading to increased visibility and a greater chance of attracting new customers.

Cost-Effective Marketing
In contrast to paid advertising, Organic Search Traffic does not demand constant financial input. With a well-optimized and highly-ranked website, you can consistently draw in potential customers while keeping expenses low. Although it's essential to regularly update content and maintain website freshness to avoid fading into the background, paid advertising necessitates a continual investment to preserve traffic levels. At Shapes and Pages, our team is dedicated to helping you create a lasting and budget-friendly SEO strategy that yields long-term results.

Improved User Experience
A well-optimized website not only ranks better, but it also provides a better user experience for your visitors. By following SERP and rich result guidelines, we'll ensure that your website is user-friendly, mobile-responsive, and easy to navigate, leading to higher engagement and conversion rates.

Enhanced Credibility
High search engine rankings signal trustworthiness and credibility to users. By appearing at the top of organic search results, your business is more likely to be perceived as a reputable and reliable choice. Let Shapes and Pages help you build a strong online reputation and attract more customers.

Targeted Traffic
Organic Search Traffic is highly targeted, which means that the visitors coming to your site are already interested in your products or services. With our expert keyword research and content optimization, we'll ensure that your website attracts the right audience, increasing the chances of conversion.

Long-Term Results
Unlike paid advertising campaigns, which typically have a limited duration, Organic Search Traffic provides long-lasting results. As long as your website remains optimized and relevant, you'll continue to benefit from increased traffic and visibility. At Shapes and Pages, we're committed to helping you achieve lasting success through our ongoing SEO support and maintenance.

Competitive Advantage
By investing in Organic Search Traffic, you can stay ahead of your competition and dominate your industry. Our team at Shapes and Pages will help you identify strategies to outrank your competitors and maximize your online presence.

Increasing Organic Search Traffic offers numerous benefits for your business, from higher visibility and credibility to cost-effective marketing and long-term results. At Shapes and Pages, we're dedicated to helping you achieve success by leveraging the power of Organic Search Traffic. Contact us today to learn more about how we can help you grow your business online.

Increasing Organic Traffic Requires a Well Structured Website

Achieve Your Business Goals with Shapes and Pages' Custom Web Design Services

In today's competitive business landscape, having a strong online presence is more important than ever. At Shapes and Pages, we understand that your website is a critical component of your business strategy. Our custom web design services are tailored to help you achieve your business goals by providing a cost-effective, visually appealing, and user-friendly online platform to showcase your products and services.

Aligning Web Design with Your Business Strategy

Our team of skilled web designers works closely with you to understand your business goals and create a website that reflects your brand's unique identity. We believe that good design is not just about aesthetics, but also about ensuring that your website is functional, easy to navigate, and optimized for search engines.

By incorporating your specific business strategy into our design services, we ensure that your website not only looks great but also supports your objectives, whether it's increasing sales, generating leads, or building brand awareness.

Cost-Effective Solutions for Your Business

We know that running a business can be expensive, and we're committed to providing cost-effective solutions that deliver real results. Our custom web design services are designed to give you the best possible return on your investment, helping you attract more customers and generate more revenue without breaking the bank.

Expert Web Designers at Your Service

Our team of professional web designers has extensive experience in creating visually appealing and functional websites for a wide range of industries. We stay up-to-date with the latest design trends and technologies to ensure that your website stands out from the competition and provides an engaging user experience.

Using the provided list of keywords, we carefully craft content that not only showcases your services but also improves your website's search engine rankings, making it easier for potential customers to find you online.

Get Started with Shapes and Pages Today

If you're ready to take your online presence to the next level, look no further than Shapes and Pages. Our custom web design services are the perfect solution for businesses looking to achieve their goals and make a lasting impression on the digital landscape.

Contact us today to learn more about how our design services can help you reach your business goals and set your company up for success.


Boost Your Organic Traffic with Shapes and Pages' Expert Strategies

Organic Traffic is Free

In the world of digital marketing, organic traffic is the lifeblood of any successful online business. At Shapes and Pages, we specialize in helping businesses increase their organic traffic by implementing proven strategies that adhere to SERP and rich result guidelines.

Increased Sales Opportunities

Our comprehensive approach ensures that your website ranks higher in search results, attracting better qualified visitors and increasing your sales opportunities.

Harness the Power of Long Tail Keywords

One of the most effective ways to increase organic traffic is by targeting long tail keywords. These are specific, low-competition search queries with lower search volumes but higher conversion rates. Our team at Shapes and Pages conducts thorough keyword research to identify the most relevant long tail keywords for your business, optimizing your web pages to rank on the first page of search results.

Great Content Resonates with Your Audience

Content is king when it comes to driving organic traffic. Our content strategy focuses on creating high-quality, engaging blog posts and articles that provide valuable information to your target audience. By consistently publishing great content, your website will become a go-to resource for users, resulting in higher search rankings and increased traffic.

Optimize Your On-Page SEO

On-page SEO is a critical component of any successful organic traffic strategy. Our team at Shapes and Pages ensures that each of your web pages is fully optimized for search engines, including proper use of meta tags, headers, and keyword placement. We also focus on improving your site's overall user experience, making it easy for visitors to navigate and find the information they're looking for.

Leverage Guest Blogging and Social Media

Building relationships with other websites and influencers in your industry can significantly boost your organic traffic. Shapes and Pages helps you identify guest blogging opportunities and create high-quality content that will be shared by others, generating valuable backlinks to your site. Additionally, we help you promote your content on social media, reaching a wider audience and driving more traffic to your website.

Monitor and Adapt to Ranking Factors

Search engine algorithms are constantly evolving, and staying ahead of the curve is essential for maintaining high search rankings. Our team at Shapes and Pages keeps a close eye on the latest ranking factors and updates our strategies accordingly, ensuring that your website continues to perform well in search results.

With Shapes and Pages by your side, you'll have the tools and expertise needed to increase your organic traffic and achieve online success. Contact us today to learn more about our comprehensive approach to boosting your website's visibility and driving more customers to your business.

Organic Search Traffic FAQ

Organic Search Traffic refers to unpaid traffic that comes to your website from search engines. This traffic is highly valuable because it represents potential customers who are actively looking for products or services like yours. Organic Search Traffic can benefit your business by increasing your online visibility and driving more qualified leads to your website.

At Shapes and Pages, we specialize in creating custom SEO strategies tailored to your business needs. Our team of experts can help you optimize your website for search engines, create high-quality content, and build backlinks to increase your Organic Search Traffic.

It can take as little as two weeks and as long as several months to see significant results in Organic Search Traffic. However, with the right SEO strategy in place, you can start to see improvements in your search engine rankings and traffic sooner.  There are a number of techniques that can be used to make your website more friendly to search engines, and use of those can speed up the process.  At Shapes and Pages we employ all of the "WHite Hat" methods to get you results.

Organic Search Traffic is free and comes from unpaid search engine results, while Paid Search Traffic comes from paid search engine advertising. While both types of traffic can be valuable, Organic Search Traffic is often considered more valuable because it represents potential customers who are actively searching for products or services like yours.

At Shapes and Pages, we use a number of analysis tools which incorporate data from Google Analytics, Google Search Console and Google My Business to track your results, measure its success and cacluclate an Return on Investment (ROI). Our analysis begins with traditional information tracking the number of visitors who come to your website from organic search, which keywords they use to find you, how long they stay on your site, and what they do while on your site.  Our reporting goes much deeper to provide additional metrics to track progress.

Some common mistakes to avoid include keyword stuffing, using irrelevant keywords, and not optimizing your website for mobile devices. Search engines usually recognize these and use of them can lead to poor search engine rankings, lower traffic, and a poor user experience for your potential customers.

Best practices for optimizing your website for Organic Search Traffic include conducting keyword research, optimizing your website structure and content, building high-quality backlinks, and regularly updating your website with fresh content. At Shapes and Pages, we can help you identify the best practices for your business and implement them into your SEO strategy.

At Shapes and Pages, we stay up-to-date with changes in search engine algorithms to ensure your website is always optimized for the latest best practices. We can also provide you with regular updates on any changes that may impact your SEO strategy.

As part of increasing your Organic Search Traffic, Shapes and Pages can help you stay competitive in your industry by increasing your online visibility, driving more qualified leads to your website, and helping you stand out from your competitors in search engine rankings.  Social media marketing can also improve your audience perception of your position in your industry.

By working with Shapes and Pages, you can benefit from our expertise in creating custom SEO strategies tailored to your business needs. Our experts can help you increase your Organic Search Traffic, track its success, and stay up-to-date with the latest SEO best practices to help you stay competitive in your industry. We offer a range of SEO services aimed at raising your visibility online, engaging your audience, and attracting better quality visitors rather than just more visitors.  

Keyword research is a critical aspect of search engine optimization (SEO) and content creation. With the tools Shapes and Pages uses, keywor research will identify the most relevant and popular search terms that your target audience is using to find information related to your market.  Shapes and Pages also researches your competitors to see what keywords they are using and identifies keywords opportunities that have the greatest success potential for you.  By optimizing your content with these keywords, we will improve your visibility on search engine results pages (SERPs) and increase the chances of attracting more organic traffic to your website. Moreover, adhering to SERP and rich result guidelines ensures that your content is more likely to be featured in prominent positions, such as featured snippets or knowledge panels, further boosting your visibility and credibility.

Shapes and Pages keyword research provides you with an understanding of the search intent and preferences of your target audience. By incorporating the right keywords into your content, you can create more relevant, engaging, and valuable content that addresses the needs and interests of your audience. This, in turn, can lead to higher click-through rates (CTRs), lower bounce rates, and better user engagement, all of which are important factors that search engines consider when ranking webpages. Additionally, following SERP and rich result guidelines ensures that your content is structured and formatted in a way that makes it easier for search engines to understand and index, further improving your chances of ranking higher in SERPs.  Attracting visitors that are actively searching for terms relevant to your market creates new opportunities for you to turn them into customers.