A website is important to your business. It represents you to the world. You only get one chance to make a first impression. Your website must convey your desired message, attracts visitors, show up in search engines, and fit the personality of your business. Most importantly it must have a method of demonstrating the value you bring to a customer. You don't want visitors, you want leads ... real opportunities. Your website needs to be a balance of fact, tease, and positive reinforcement of the result you achieve for your customer. We must entice them to reach out and connect to you.
It's not about glamour and glitz, but it can't be a mountain of text either. It needs to load fast and balance the four C's of our methodology. Customer, Creative, Company, and Competition. Read about our pageSHAPING® methodology.
Potential customers will use your website to check you out and measure you against the competition. A website needs to match the personality of your business, and differentiate you from the masses. An artist requires a very different web presence than a construction company. The target audience expects different things.
Our design process has consistently produced superior results. We've found that guiding a client through a structured approach to definition, data collection, visualization, population and metrics evaluation will lead to a better product and greater client satisfaction. It lets us hit the target you define. We take great pride in that. Our reputation is important to us, and it's part of the criteria that you use to evaluate a company to trust with your companies global image. We take that serious.
SEO (Search Engine Optimization) is a science, although some people will argue it is an art. SEO is actually a byproduct of Google trying to be more effective in their search results. Why do more people search via Google? The answer is that they get consistently good results. That is why Google Search resulted the concept of SEO, or the industry of trying to out smart or even trick Google Search into putting your page higher than it might ordinarily deserve. Ethical SEO is about structuring the content in compliance with Google rules, but making it easier for Google to find.
70% of all internet searches in the USA are done with Google, which is why most people spend their time working towards Google ranking.
We understand the importance of SEO, and why being second instead of 45th is important. It's important to us too. After all, you're reading our website.
What we believe is that using the correct tools, and proper structure, we can make it easier for Google to analyze pages, which Google rewards us for, and we can put content onto clearly structured pages, with easy to follow links, and Google will reward us for that too.
At the end of the day, we'll do things right for you, so that you earn a fair spot in Google Search. And that is how it should be.
Once you have an effective website, you'll need to consider the other online capabilities that will enhance your business reputation and visibility. What do you need? It depends.
Even if your customer base is all within a 40 mile radius of your office, you still want to be found online. Areas of influence for effective presence include Facebook, Twitter, Instagram, Pinterest and others. You might not be able to do them all, but engaging with your customer, on their favorite platform, will let them market for you.
If you are in a B2C organization, then your customer might be interested in the interaction of Facebook.
In the B2B world, employees don't usually spend time on Facebook, but LinkedIn or Twitter might be more likely.
If you live in a world of samples and design, then Pinterest might have great value.
If you don't know where you're going, then any road will get you there.
Our focus is on you, and your destination. We try to understand what you want to accomplish, and then formulate a strategic plan to get you there. We may ask for time to fine tune your objectives if they aren't specific enough. We want to get measurable objectives. Your presence on line heavily depends on your objectives and customers. Your strategy depends on your defined objectives.
So we start with defined objectives and line up step by step, what will it take? Does the approach match your business? We'll talk about your competitors, analyzing what they do and don't have on line, looking for opportunities to capitalize on the power of a web site.
We'll discuss customers and prospects, looking to interweave their expectations and needs. Prospects are an important part of this because we need to consider what it takes to acquire a new customer as well as what it takes to maintain a current customer.