If you don't have a strategy how do you know if it works?
Web Strategy
A website is a small part of your web strategy, but it is very dependent on exposure. How will people find you? How can you get noticed?
There are many ways to raise your visibility online, but not all methods are effective for all businesses. One that is universally agreed on is that you MUST make Google your friend. Being discovered by the Googlebot and included in their search results is critically important. Being found near the top of their list rather than at the bottom is a coveted status symbol.
Your presence online is heavily dependent on your objectives and customers, so we will discuss your competitors, analyzing what they do and don't have online, looking for opportunities to capitalize on the power of a website. We'll also look at your customers and prospects, considering their expectations and needs. Prospects are an important part of this process, as we need to consider what it takes to acquire a new customer as well as what it takes to maintain a current customer.
The key to ranking is content, and the key to content is expertise. So your site needs to effectively demonstrate your expertise.
Your website needs to be much more than your online catalog.
Web Strategy
When it comes to web strategy, there's a lot to think about.
You need a website that highlights your products and services, but you also need one that's going to help you stand out from the crowd. You need a site that's easy for customers to navigate and find what they're looking for—but it also needs to be optimized for search engines (especially Google). You need a site that looks professional, feels trustworthy, and makes people want to buy from you—but it also needs to be engaging enough that people keep coming back again and again.
So how do you accomplish all of these goals? Well, it starts with knowing what kind of site is right for your business.
A website is a small part of your web strategy, but it is very dependent on exposure: how will people find you? How can you get noticed? There are many ways to raise your visibility online, but not all methods are effective for all businesses. One that is universally agreed on is that you MUST make Google your friend. Being discovered by the Googlebot and included in their search results is critically important. Being found near the top of their list rather than at the bottom is a coveted status symbol.
The key to ranking is content--and the key to content is expertise. So your site needs to effectively demonstrate your expertise.
Your website needs to be much more than a static online catalog. It must be a planned part of your overall web strategy that demonstrates the depth and bredth of your capabilities.
Web Strategy
When it comes to web strategy for your business, it's important to consider everything from the design of your website to the content you publish and the way your customers interact with it. At Shapes and Pages, we understand the importance of creating a website that meets all of your needs.
We can help you bring together the perfect combination of design, content, and user experience to create an effective web strategy for your business. From SEO to social media, our experts can guide you to create a website that stands out from the competition and drives customers to your website.
One of the most important elements of any web strategy is your website design. We'll make sure your site looks professional and feels trustworthy, while also being engaging and easy to navigate. By utilizing the latest web design technologies, we can create a website that is optimized for search engines and looks great on any device.
We also understand the importance of content. No matter what type of website you have, it needs to include relevant and engaging content that will keep customers coming back. That's why we specialize in creating content that is optimized for both search engines and users. Our content will not only help you improve your rankings, but it will also help you build trust with your customers.
Finally, we understand how to make your website user-friendly. From easy navigation to intuitive search options, our team will make sure your customers can find what they're looking for quickly and easily. We'll also help you create a site that encourages customers to come back again and again.
At Shapes and Pages, we know that creating a website that meets all of your needs is no simple task. That's why our team of experts is here to help. We can create a comprehensive web strategy for your business that will help you stand out from the crowd and drive customers to your website. Contact us today to learn how we can help you create the perfect online presence for your business.