SEO Marketing Plan
SEO Marketing is essential
Search engine optimization (SEO) marketing is a way to increase your website's visibility on search engines and improve its ranking in organic search results. SEO marketing is a strategic process that involves many different factors and activities, such as keyword research, link building, content creation, and social media promotion.
The SEO Marketing Plan defines the basis for your strategy
Every company needs an SEO marketing plan because it defines the basis for your strategy. It should include information about current market conditions, competition, keywords and their importance for your business, expected results from an SEO campaign, budget estimates, etc.
Your SEO strategy must consider all aspects of your business
In order to optimize your online presence you need to understand how all departments work together: purchasing department, sales department, marketing department etc. The more information you have about each department's goals and expectations about online presence the easier it will be for you to align these goals with yours. This will also help you determine an appropriate budget for achieving them all simultaneously instead of prioritizing one over another which may result in failure due to lack of resources at some point later on down the road when they're needed most
First step ... an SEO Audit
An SEO Audit is the first step in preparing for SEO.
The audit reviews your website and answers these questions:
-Who are your competitors?
-What are their strengths and weaknesses?
-How can you overcome them?
-What are the best keywords to target in order to achieve your goals?