Website Design matters
Visitor count doesn't matter ... how many leads did you get today?
A good user experience (UX) translates to sales
You don't want visitors, you want leads
Your website must attract potential leads
Qualified Leads have need and interest
What is your website doing for you right now?
Your website should be well written
Be concise and well written (but very few visitors will read it)
Load fast because speed matters to Google and your people visitors
Balance the four C's
Customer, Creative, Company, and Competition
(as defined in our pageSHAPING® methodology)
Potential customers will use your website to check you out and measure you against the competition. A website needs to match the personality of your business, and differentiate you from the masses. An artist requires a very different web presence than a construction company. The target audience expects different things.
Cater to your target audience.
Search Engine Optimization
SEO (Search Engine Optimization) is a science, although some people will argue it is an art. SEO is a byproduct of Google trying to be more effective in their search results. Why do more people search via Google? The answer is that they get consistently good results. That is why Google Search resulted in the concept of SEO, or the industry of trying to out smart or even trick Google Search into putting your page higher than it might ordinarily deserve. Ethical SEO is about structuring the content in compliance with Google rules to make it easier for Google to find.
SEO is helping Google show the best results
A website needs to have valuable content
We notify Google of website changes
87.71% (year 2022) of all internet searches in the USA are done with Google, which is why most people spend their time working towards Google ranking. Globally, Google had 92.75% (2022) of all internet searches.
We understand the importance of SEO, and why being second instead of 45th is important. It's important to us too. It's visibility of our website to people like you.
Using the correct tools and proper structure, we can make it faster for Google to locate, identify and analyze content. We do things right for you, so that you earn a fair spot in Google Search. And that is how it should be.
Chatbots and Live Chat
Chat increases customer engagement
Chatbots increase lead collection
Ask about our fixed fee implementation
Chat is the ability to have live agents available to answer questions or guide visitors while they are on your site. If you have Customer Service staff in the office, it can be effective for real time engagement of customers and visitors, but it can be overwhelming and disruptive.
A Chatbot (aka bot) is a program that is scripted or uses AI to interact with the visitor. A Bot allows visitors to get answers and guidance regardless of the time of their visit. Your website is useful 24x7. It can be very effective for lead qualification and as a Customer Service tool.
Test a Contact Form and Engineering Expert Chat
Try out a real world example of how bot can make a difference
Website ROI
Website ROI is the most important metric of your website, and it's also one of the most misunderstood. It's not just a number—it's a calculation that requires planning, measurement, and analysis.
It's not enough to have a website that just looks good. Your site needs to actually produce income or at least assist, which means you need to have a plan for using the website to generate sales. An SEO Marketing Plan and the correspoding implemention plan. And then you need to compare those costs with the revenue generated by your website in order to determine whether or not your site is actually making money for you.
If this sounds complicated, that's because it is! It takes careful planning and analysis to get an accurate picture of how much money your website is making for you.
Web Presence
Once you have an effective website, you'll need to consider the other online capabilities that will enhance your business reputation and visibility. What do you need? It depends.
Even if your customer base is all within a 40 mile radius of your office, you still want to be found online. Areas of influence for effective presence include Facebook, Twitter, Instagram, Pinterest and others. You might not be able to do them all, but engaging with your customer, on their favorite platform, will let them market for you.
If you are in a B2C organization, then your customer might be interested in the interaction of Facebook. In the B2B world, employees don't usually spend time on Facebook, but LinkedIn and / or Twitter might be more likely. If you live in a world of samples and design, then Pinterest might have great value. It depends.
Website Strategy
If you don't know where you're going, then any road will get you there.
At Shapes and Pages, our focus is on you and your destination. We understand that every business has unique goals and objectives, and we strive to create a strategic plan that will help you reach them. We may ask for additional time to refine your objectives if they are not specific enough, so that we can set measurable objectives.
By starting with defined objectives and taking a step-by-step approach, we can ensure that your strategy matches your business. With our professional guidance, you can be sure that you are taking the right steps to reach your destination.
Our Design Process
At Shapes and Pages, our design process has consistently produced superior results. We understand that guiding a client through a structured approach to definition, data collection, visualization, population and metrics evaluation is essential to achieving the desired outcome and ensuring client satisfaction. Our process allows us to hit the target you define, and we take great pride in that.
Our reputation is important to us, and we understand that it is part of the criteria that businesses use to evaluate a company to trust with their global image. We take this responsibility seriously and strive to ensure that our clients are always satisfied with the results of our work.