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Increase Website Traffic: Proven Strategies for Success

Digital Marketing Agency

Fueling organic traffic growth


SEO Experts

Radically improving search ranking


Website Design

Exquisitely delivering results

"SEO can be a game-changer for businesses looking to grow and expand their reach. With a solid SEO strategy in place, businesses can see significant returns on their investment, including increased organic traffic, higher search engine rankings, and ultimately, more sales and revenue."

- Search Engine Journal

The key to a successful digital marketing strategy lies in finding the right partner – one that truly understands your unique needs and goals. A reputable digital marketing agency that has the expertise and knowledge to develop targeted marketing campaigns that drive real results. 

Shapes and Pages provides the comprehensive suite of services you need to elevate your brand's online presence and engage your target audience effectively. From SEO and content marketing to social media management and PPC campaigns, Shapes and Pages tailors every strategy to align with your specific business objectives. With a focus on measurable outcomes and continuous optimization, our expert team works tirelessly to maximize your ROI and ensure your digital marketing efforts yield sustainable growth.

Shapes and Pages raises our clients' businesses above the competition in the challenging world of Search. 

Are we the right Agency for Your Business?

Digital Marketing

Content Management

Social Media Optimization

eMail Marketing Solutions

The Digital Advantage

SEO Success

Improve Organic Traffic

Increase Conversion Rate

Let new customers find you

SEO Experts

Website Design

ROI Strategy Aligned

CX/UX Experience Focused

Websites that deliver results

Website Design

Organic Traffic Improvement Experts

Grow your business with sustainable new traffic

The right strategy,

effectively executed, coupled with deep insights and actionable data,

produces measurable results

"I skate to where the puck is going to be, not where it has been"

Wayne Gretzky

Working with Shapes and Pages as your Digital Marketing Agency

In today's digital landscape, the importance of a robust online presence cannot be overstated. A well-structured website with relevant, quality content is more than just an online business card – it's a powerful tool to drive organic traffic, engage prospects, and ultimately fuel your business growth. Hiring a digital marketing agency like Shapes and Pages can provide you several key advantages.

Google rewards websites that demonstrate excellence both in design and content. To achieve a higher Google ranking, your website must feature content that is not only high-quality but also relevant to what users are currently searching for. The Google search algorithm is designed to read and understand web pages much like a human would, and in truth, it may even read more of your website than the average visitor. Its analysis goes beyond the visible text and into the website's structural components and metadata.

While it is undoubtedly crucial to create content that resonates with your existing customers, it is equally critical to craft content that appeals to prospective clients as well. The former keeps your audience engaged, but it's the latter that expands that audience and improves your website's ranking. Here lies the critical need for content that strikes the perfect balance – catering to both existing customers and enticing new ones.

Effective web content follows a solid, proven structure. It introduces your product or service, explains its benefits, describes why those benefits matter, and elucidates how customers typically extract value from their use. This strategic structuring of content results in a comprehensive, customer-centric approach that fosters better understanding and drives sales.

At Shapes and Pages, we embody an in-depth comprehension of these content needs. We understand that a website should be more than just aesthetically pleasing – it should serve as a potent marketing tool that effectively represents your brand and communicates the right message to your target audience. To this end, we conduct thorough research to find the most pertinent reference content and keywords necessary for you to compete effectively, even against the affiliate marketing that often claims many of the top rank positions in Google.

What do you
want to achieve?

Digital Marketing

Digital Marketing

Shapes and Pages is a leading digital marketing agency helping businesses thrive in today's competitive digital landscape. Offering a variety of services from Search Engine Optimization and website design to social media marketing, content marketing,...

Search Engine Optimization

Search Engine Optimization

At Shapes and Pages, our SEO services offer comprehensive solutions for your website's visibility and ranking. With a focus on Keyword Research, Technical SEO, Content Optimization, and Link Building, we deliver tailored strategies to improve your...

Link Building is crucial for improved website traffic

An essential aspect of digital marketing and organic traffic improvement is cultivating a robust backlink profile. Backlinks have a significant impact on your website's search engine ranking, as they serve as a vote of confidence from reputable sources within your industry. At Shapes and Pages, we take a methodical approach to link building, prioritizing the development of a well-rounded backlink profile that reflects a natural, long-term accumulation of diverse websites linking to your online presence.

Our strategy involves securing backlinks from a combination of authoritative and niche-related websites, reflecting the organic growth a successful site experiences over time. By focusing on obtaining links from a wide variety of websites within your industry niche, we craft a well-balanced backlink portfolio that not only strengthens your domain authority but also establishes your brand as a genuine player in your sector.

We understand that the quality of your backlinks is crucial and that acquiring links from low-quality or unrelated sites can be counterproductive. To avoid this pitfall, our team continuously searches for collaboration opportunities with reputable sources. We strive to create value through engaging and relevant content that appeals to both website owners and their audiences, ultimately resulting in genuine, purposeful backlinks.

In summary, the Shapes and Pages approach to link building ensures your website boasts a well-developed, balanced backlink profile that mirrors your brand's natural growth and progress within your sector. Trust in our expertise to help build your online presence and enhance your position among the industry leaders.

Partner with Shapes and Pages to achieve online visibility for your brand

Choosing to partner with a digital marketing agency like Shapes and Pages ensures your website is optimized for success. Our approach is always collaborative, supportive, and tailored to your specific needs. We prioritize your business objectives, making them the central focus of our strategic planning and execution. Allow us to harness our expertise in digital marketing to give your business the competitive edge it needs in today's digital sphere.

SEO delivers customers

They won't find you otherwise, they will find someone else and buy from them instead.

100% failure - You will fail to make a sale to every customer that doesn't find you

Do you know who your competitors are?

Understanding Organic Traffic vs Paid Traffic

Understanding the difference between organic traffic and paid traffic is crucial for any digital marketing strategy. Organic traffic refers to visitors who land on your website by clicking on a link in the search results that Google provides for free, while paid traffic involves those who arrive by clicking on an advertisment you pay for in Google Search, Google Ads or any number of other advertising opportunities.

Improving your website's ranking and implementing the right SEO techniques can significantly increase organic traffic from Google Search Results. By targeting the most relevant traffic, you can ensure higher rankings and attract potential customers in today’s world of digital marketing. This understanding is essential for driving the best content and utilizing the most effective strategies to maximize website traffic.

The Importance of Organic Traffic

In today’s world, organic traffic holds immense importance for websites. It serves as a reliable indicator of the number of people genuinely interested in your content or offerings. Successful digital marketing strategies often focus on increasing organic traffic through various means such as optimizing metadata for search engines, creating the best content, and building quality backlinks via guest posts and external links. This ensures higher rankings and drives the most relevant traffic to your website. In the context of SEO, organic traffic is good news for businesses looking to attract the right audience to their websites.

The Role of Paid Traffic

Paid traffic presents an opportunity to achieve quick results and targeted exposure to potential customers. It can strategically complement organic traffic efforts, providing a means to bridge the gap while website changes gradually improve your ranking. Additionally, paid traffic allows for focused targeting to reach the most relevant traffic. Utilizing paid traffic effectively requires a comprehensive digital marketing strategy, integrating platforms such as Facebook ads, Google My Business, and influencer marketing to ensure the right place, right time, and right audience alignment. In today’s world, paid traffic remains a vital component of a holistic traffic generation approach.

Enhancing On-Page SEO for Website Traffic

Optimizing metadata is essential for conveying content relevance to search engines. It aids in better understanding the context of the webpage. Thorough keyword research is crucial for identifying the most relevant terms and integrating them seamlessly into website content. This ensures that the content aligns with the search queries of the target audience. Incorporating high-volume keywords strategically contributes to higher rankings and attracts the most relevant traffic. By focusing on these on-page SEO elements, websites can effectively communicate with search engines and position themselves in front of their target market.

Optimizing Metadata for Search Engines

When properly optimized, metadata significantly increases the likelihood of attracting relevant visitors to your website. This directly impacts the click-through rates from search engine results pages. Ensuring that your metadata is aligned with the best practices of digital marketing can lead to higher rankings and the most relevant traffic. It's good news that optimizing metadata is a free tool at your disposal. Incorporating metadata into your content is an easy way to attract the most relevant traffic in today’s world, especially for small businesses targeting their local SEO and right place in the market.

Importance of Keyword Placement

Strategic placement of keywords significantly impacts your website's visibility in organic searches. It's crucial for helping search engines understand the context and relevance of your web pages. By strategically placing keywords, you can effectively communicate the intent of your content to both search engines and users, ultimately driving more relevant traffic to your website. This is particularly important in today’s world of digital marketing, where competition for visibility is fierce. Using the best content and free tools can aid you in identifying the most relevant keywords for your target market. In this way, you can ensure that your website ranks higher and attracts the most relevant traffic.

Benefits of Providing Valuable Content

Delivering valuable content is a fundamental strategy that contributes significantly to your brand's success. This golden rule of content marketing harbors a plethora of benefits - it develops credibility, fosters trust, and distinguishes your brand as an industry authority. By providing insightful, actionable, and relevant content, you answer the questions your target audience is asking. This not only positions you as a go-to source of information but also assists in forging deeper relationships with your audience.

Valuable content also serves a crucial role in optimizing your online visibility. Search engines prioritize high-quality content, leading to better rankings and an expanded reach. Notably, each piece of valuable content you produce is a new opportunity to generate inbound links, increasing the digital footprint of your website in the process.

Furthermore, exceptional content captivates audiences, sparking their engagement and encouraging social sharing. This increased interaction amplifies your brand's exposure and can foster higher conversion rates. Ultimately, providing valuable content is a strategic investment that yields returns in the form of higher traffic, enhanced brand authority, improved customer relationships, and increased sales. At Shapes and Pages, we excel at creating such value-driven content that resonates with audiences and delivers tangible results.

Digital Marketing ROI

In today's fast-paced digital world, businesses are continuously seeking ways to maximize their Digital Marketing ROI. At Shapes and Pages, we recognize the importance of cost-effective, targeted, and data-driven strategies that transform your online...

Promo Video

Promo video production emerges as a vital part of today's digital marketing landscape. At Shapes and Pages, we specialize in creating engaging visual content to effectively capture the essence of your brand and promote your services. Utilizing...

Off-Page SEO Strategies to Drive Visitors

Building a strong backlink profile from authoritative websites can significantly boost your website's credibility and search engine rankings. Additionally, guest posting on relevant blogs provides an excellent opportunity to reach new audiences and drive referral traffic to your website. When it comes to off-page SEO, these strategies play a crucial role in increasing your website's visibility and attracting the most relevant traffic. In today’s world of digital marketing, leveraging external links and guest posts is considered one of the best ways to expand your online presence and attract visitors to your site.

Building Quality Backlinks using a Link Building Agency

Enhancing your website's credibility and rankings is crucial. Quality backlinks from authoritative websites signal to search engines that your website provides value to users. In today’s digital marketing landscape, building external links is essential for higher rankings. Leveraging guest posts and creating the best content are effective strategies. In today’s world, YouTube videos and channels can also contribute to backlinking efforts. Good news is that influencer marketing and social media followers can lead to quality backlinks. Building backlinks from the right place and targeting the most relevant traffic is the best way to boost your website's authority and traffic.

Utilizing a Video Production Agency for Website Traffic

In today's competitive digital landscape, businesses need to harness the power of engaging content to stand out from the competition. At Shapes and Pages, we understand the vital role that video content plays in your digital marketing strategy. That's why we offer Video Production Services designed to help you capture and retain your audience's attention.

Incorporating captivating video content on your website can be a game-changer, leading to longer visit durations, increased traffic, and an enhanced user experience. These factors contribute to a higher likelihood of improved search engine rankings. Our expert Video Production Services enable you to have compelling visuals for your website, as well as use them across the social media platforms. where you can attract highly targeted traffic.


Time to talk about video
for your
website visitors

Creating Engaging Videos

In today’s world, leveraging video content is an easy way to captivate audiences and drive traffic. By creating visually appealing and informative videos, you can effectively convey your message and attract the most relevant traffic. Compelling video content not only encourages visitors to explore your website further but also results in higher rankings. Incorporating YouTube videos or embedding them on your website can lead to longer visit durations and more traffic. This is the best way to provide value and engage with your target market, ultimately increasing website traffic and enhancing user experience.

Embedding Videos on Website

Enriching user experience on your website by embedding videos is crucial for boosting traffic. Capturing visitors' attention with embedded videos can lead to higher engagement and ultimately drive more traffic. Effectively conveying information through videos can attract and retain website visitors, resulting in increased web traffic. In today’s world, utilizing videos on your website is one of the best ways to enrich user experience and drive more traffic. It's good news that embedding videos is an easy way to attract the most relevant traffic to your website, especially when combined with other digital marketing strategies.

Mobile Optimization for More Traffic

Analyzing website traffic data unveils insights into mobile user behavior, informing mobile optimization strategies. Implement on-page SEO best practices tailored for mobile devices to enhance visibility and user experience. Utilize responsive design to ensure seamless navigation across various screen sizes, engaging monthly active users. Leveraging Google Analytics, track mobile visitors' interactions for valuable performance insights. Optimize landing pages specifically for mobile to minimize bounce rates and boost conversions. By prioritizing mobile optimization, websites can attract the most relevant traffic and secure higher rankings in today’s world of digital marketing.

Importance of a Mobile-friendly Site

In today’s world, a mobile-friendly site is crucial for digital marketing success. Analyzing data from tools like Google search console can provide insights on mobile search performance and drive more relevant traffic to your website. Implementing off page SEO strategies that focus on mobile user experience and ensuring easy navigation for mobile visitors are essential. Mobile optimization not only improves rankings in organic search results but also enhances brand awareness and user experience. Utilizing a free tool like Google Analytics can help track mobile visitors' interactions and optimize landing pages for better results. Overall, a mobile-friendly site is the best way to reach your target market and achieve higher rankings in the digital landscape.

Website Design

Extraordinarily effective website design means that we focus on your business and your customers. Our PageShaping™ methodology guides us as we focus on the needs of the important elements of your website.

Link Building

At Shapes and Pages, we are your go-to solution for all your SEO requirements. Boasting access to a vast network of over 50,000 websites and blogs, we empower your business through top-rated link building strategies. This large-scale access allows us...

B2C or B2B Content Marketing Agency Strategies for More Traffic

Utilize keyword research to discover high-traffic search terms, enhancing digital marketing efforts. Incorporate YouTube videos to engage and attract new audiences, leveraging the platform's monthly active users. Use social media posts to promote blog content, reaching the most relevant traffic. Collaborate with other websites for guest posting opportunities, acquiring external links for higher rankings and to increase. Create evergreen content to consistently attract organic traffic, ensuring a steady flow of visitors. In today’s world, these strategies offer the best way to drive website traffic, providing good news for small businesses aiming to increase website traffic.

Using an Agency vs Do it Yourself

When considering strategies to increase website traffic, the option of hiring a content marketing agency for professional and creative content production should be weighed. Additionally, utilizing a video production agency can aid in the creation and promotion of engaging video content, while partnering with a link building agency can lead to improved website traffic and search engine rankings. It is also crucial to leverage on page SEO best practices for website optimization, or consider outsourcing this task to experts in the field. Moreover, the utilization of social media posts or ads for brand awareness can be beneficial, or seeking social media marketing expertise to navigate these platforms effectively.

At Shapes and Pages we know that not every business needs to / wants to hire an agency. Let's have a frank conversation and figure out what's best for you.

Benefits of hiring an agency for website traffic growth

In today’s world, professional agencies offer digital marketing expertise, including b2b content marketing, video content creation, and on-page SEO optimization. They excel in link building, boosting organic search results, and targeting relevant websites using free tools. By leveraging influencer marketing, google my business, and social media followers, agencies drive the most relevant traffic to your website, ensuring higher rankings. Good news – they can also utilize youtube videos and facebook ads effectively. Ultimately, hiring an agency positions your website in the right place, offering the best way to increase website traffic and grow your online presence.

Tips for improving website traffic on your own

Utilize digital marketing tools such as social media and google ads to target new audiences. Craft engaging guest posts and share best content on relevant platforms to attract more traffic. Implement free tools like google my business and youtube channel for higher rankings. Focus on mobile optimization and local seo to attract the most relevant traffic. Utilize influencer marketing and external links to drive traffic from the right place in today’s world. This is the best way to increase website visitors without relying on paid strategies.

Implement SEO Techniques to Improve Your Ranking

Conducting thorough keyword research using digital marketing tools to identify the most relevant terms for your target market is crucial. Optimizing meta tags and descriptions on every webpage will ensure that search engines recognize your content as the best answer to a user's query. Creating best content that engages your website visitors and encourages social media followers to share your website's external links, including those on their YouTube channel, significantly impacts your rankings. Additionally, building quality backlinks and actively managing your Google My Business profile through local SEO strategies will also contribute to higher rankings. Lastly, regular monitoring of your website's performance using monthly active users will allow you to adjust your SEO strategies as needed. Good news: implementing all these tactics will drive the most relevant traffic to your website in today’s world.

Conduct keyword research and incorporate relevant keywords into your website content

To drive organic traffic, conduct thorough keyword research to identify the most relevant and high-traffic keywords for your target audience. Incorporate these keywords strategically into your website content, including titles, headings, and body copy, while also utilizing meta descriptions and tags to provide additional context for search engines and users. Regularly updating your website with fresh and relevant content is essential for improving search engine rankings. Additionally, consider implementing a pay-per-click advertising campaign to further boost traffic to your website. By focusing on the most relevant keywords and regularly updating your content, you can attract the most relevant traffic to your website.

Link Building Services

After your website issues are resolved ... 

Website speed, pages with broken links, page forwarding (aka 301s),  shallow content, lack of keywords, canibalism, lack of structure, H1 and H2 tag logic ... the list of opportunities is long, but not every one of them is of the same importance.   

Our PageShaping® methodology guides us as we develop strategies for the various elements of your website and the content structure to use.  

... Nothing will increase traffic as much as link building

Each has strengths and weaknesses depending on the depth and breadth of the subject.  We will make the best model for your specific content.  

We love what we do and we deliver results.

Our link building services
deliver results

Measuring Results and calculating ROI

Utilizing digital marketing tools such as Google Analytics is crucial for tracking and analyzing website traffic. It provides insights into user behavior, sources of traffic, and the effectiveness of marketing strategies. Ongoing monitoring is essential for making data-driven adjustments to improve website performance. Measuring the ROI of different marketing efforts helps in identifying the most effective strategies for driving traffic and conversions. Understanding the correlation between various marketing activities and website traffic is key to optimizing marketing spend and maximizing results. In today’s world of online business, calculating ROI is the best way to ensure that resources are allocated effectively for maximum impact.

Shapes and Pages uses a collection of professional level tools that provide exceptional metrics and analysis to help us not only evaluate the ROI, but also enhance the value of the information we provide to you.

The importance of ongoing monitoring and adjustments based on data

In today’s world of digital marketing, ongoing monitoring and adjustments based on data are crucial for increasing website traffic. Utilizing free tools such as Google Analytics empowers businesses to track and analyze their performance, including monthly active users, external links, and higher rankings. By identifying the most relevant traffic sources, such as social media followers and influencer marketing, businesses can make the best content decisions for targeting their market. Good news - by making adjustments based on insights, businesses can ensure that they are reaching the right place with the best way forward for their website traffic goals.

Measuring the success of different marketing strategies in driving website traffic

Tracking and analyzing website visitors' behavior using Google Analytics is essential for understanding the effectiveness of digital marketing efforts. By monitoring referral traffic sources, one can identify which external websites are driving visitors to the site, allowing for strategic partnerships and external link building. Utilizing email marketing analytics provides insights into the impact of newsletters on website traffic, highlighting the importance of engaging content. Measuring organic search traffic and tracking keyword rankings is crucial for assessing search engine optimization success, ensuring higher rankings and most relevant traffic. Leveraging social media analytics aids in understanding how different platforms contribute to website traffic, guiding influencer marketing and targeted ad strategies.

Increased Website Traffic

Increasing website traffic requires a comprehensive approach that combines both organic and paid strategies. Optimizing on-page SEO, building quality backlinks, utilizing social media platforms, creating engaging video content, implementing email marketing campaigns, mobile optimization, and content marketing are all essential tactics to drive more visitors to your website. Depending on your resources and expertise, you can choose to handle these strategies yourself or hire an agency to assist you. Whichever option you choose, it is crucial to monitor and measure the results. By continuously analyzing data and making necessary adjustments, you can improve your website's ranking, increase traffic, and ultimately achieve a higher return on investment.

Shapes and Pages is uniquely positioned to deliver results and ROI for your marketing dollar. Our published pricing ensures that you pay a fair price and get the results you pay for. Our team is expert in analyzing your current website status, quickly identifying cost effective steps that will have short quick impact, and executing on those steps while developing a long term strategy for further improvements.

Extraordinarily Effective Websites

Googlebot is a visitor too 

Our Website Design efforts focus on presenting your company in a way that provides all of your visitors with a worthwhile experience.  

Our PageShaping® methodology guides us as we develop strategies for the various elements of your website and the content structure to use.  

Pillar Cluster or Hub and Spoke Content

Each has strengths and weaknesses depending on the depth and breadth of the subject.  We will make the best model for your specific content.  

We love what we do and we deliver results.  

What are your

A Comprehensive Guide to Boosting Your Business Online

Your search engine prowess can be the key to unlocking new heights of digital success for your business. At Shapes and Pages, we prioritize your growth and provide tailored solutions to help you thrive online. In this guide, we'll take you through the ins and outs of organic traffic, reveal the true value of SEO, and share actionable tips to convert your audience into qualified leads.

Organic traffic refers to website visitors who arrive through search engines without paid advertising. Achieving a healthy volume of organic traffic is a vital factor in boosting your online visibility and client base. Let's explore what organic traffic entails and how to enhance it.

Google Analytics provides a valuable insight into your organic search data. Organic traffic is crucial as it constitutes a significant chunk of your overall audience and often translates to higher quality leads and conversions. By understanding this data, you can adjust your strategies and continue to refine your SEO efforts.

Capturing organic traffic is essential, but converting it into actionable leads is the key to success. Here are five proven methods to get started:

  1. Create Quality Content: Offering valuable, relevant, and engaging content will entice visitors to explore your website and make connections with your brand.
  2. User-Friendly Design: A clean, intuitive website design ensures that users navigate seamlessly and find what they’re looking for with ease.
  3. Calls-to-Action (CTAs): Implementing compelling CTAs throughout your website can encourage visitors to sign up, subscribe or make a purchase.
  4. Landing Pages: Dedicated landing pages can target specific visitor segments, providing personalized content and improving conversion rates.
  5. Lead Capture Forms: Including straightforward forms with minimal required fields can deliver quicker results and entice potential leads to share their contact information.

Organic visitors from Search Engines are shoppers interested in learning more about a product or service and usually considering a purchase.  Social Media users and typically wandering or window shopping.  While social media traffic offers notable benefits, studies reveal that organic SEO traffic has a much higher ROI, sometimes approaching 300% or more. This indicates the undeniable effectiveness of investing in a well-executed SEO strategy, which tends to yield sustainable, long-term results compared to the often short-lived impact of social media campaigns.  

Understanding the true value of your organic search traffic is vital in justifying your SEO investments. Google Analytics offers valuable insights to gauge the effectiveness of your SEO campaigns, and employing specific formulas enables precise ROI calculations, such as:

ROI = (Revenue - SEO Cost) / SEO Cost x 100

Equipped with these analytical tools, you can optimize your strategies, allocate budgets effectively, and boost the value of your organic search traffic.

Link Building

At Shapes and Pages, we are your go-to solution for all your SEO requirements. Boasting access to a vast network of over 50,000 websites and blogs, we empower your business through top-rated link building strategies. This large-scale access allows us...

Conversion Rate Optimization

In the digital marketing landscape, Conversion Rate Optimization (CRO) stands as a pivotal strategy to boost business success. Shapes and Pages is your trusted partner in this endeavor, helping you turn website visitors into customers. Our CRO...

How to Calculate Your Organic Traffic ROI

A Step-by-Step Approach to Measuring Success

Navigating the complex realm of digital marketing and organic traffic can be overwhelming, but with Shapes and Pages by your side, we'll help you grasp the concept of Organic Traffic ROI and enable you to calculate it with confidence. Get ready to unfold accurate insights into your business performance as we present a straightforward and actionable method to determine your Organic Traffic ROI.

Identifying Keywords and Cost Per Click: The Building Blocks of Your ROI

To calculate your Organic Traffic ROI, begin by pinpointing the keyword search terms that attracted visitors to your website. By understanding which terms and phrases are most effective in bringing valuable leads, you'll be well-equipped to enhance your SEO strategy and maximize your return on investment.

Once you've identified the crucial keyword search terms, your next step is to ascertain the Cost Per Click (CPC) for each of them. Validating CPC helps you gauge the monetary value of driving organic traffic through individual keywords. Accurate estimation of costs is essential, as it directly impacts your ROI and guides your decision-making in terms of budget allocation and campaign optimization.

With the essential building blocks – keyword search terms and corresponding CPC values – in your hands, it's time for the calculation. Simply multiply the CPC for each keyword by the number of organic visitors it attracted. This data paints a clear picture of your Organic Traffic ROI, allowing you to make data-driven decisions about your digital marketing efforts.

By employing this step-by-step approach to calculating your Organic Traffic ROI, you position your business for increased efficiency and improved results. Trust in Shapes and Pages as your expert guide to mastering the intricacies of digital marketing, and together, we'll help your company flourish online.

Vision without action is a daydream. Action without vision is a nightmare.

famous Japanese proverb

Business Development & Marketing

We provide fuel for your business growth by increasing your organic search engine traffic

Organic traffic is the visitors who come to your site from a search engine result page (SERP). The objective is not about getting more visitors; it's about a higher quality visitor that is looking for your product or service. 

We understand the challenges you face in growing your business and we've organized our services into modular blocks. Choose the one that matters most now, and adjust, change or even switch services as necessary.

We delivering on our commitments

Our services are modular, with each one capable of standing alone or fitting seamlessly into a bundle. Our Services include national search, local search, advertising, website administration, and social media.   Our service package details are on the pricing page for your review..

At Shapes and Pages, our deliverables align with your business objectives

It's important to realize that while we focus our delivery efforts on your needs, our services are defined by a standard process and objective.  We offer a fine selection of service packages but tailor the specific deliverables including content, audience, targeting, geography, keywords, models, and other details to maximize the results for each client.

We keep you informed

We meet with each client once a month to review progress, evaluate ROI and set priorities for the next month.  This close collaborative  gives you control over priorities while keeping our team fully engaged.  Once the priorities are set, our team devises the approach and strategy to bring forth the next chapter of success for your business.


Unleash the Power of Organic Search Traffic with Shapes and Pages

Discover the benefits of increasing Organic Search Traffic for your business and how Shapes and Pages can help you maximize your success online.

As the digital landscape continues to evolve, it's no surprise that increasing Organic Search Traffic has become a top priority for businesses in all industries. At Shapes and Pages, we understand the importance of a strong online presence, and we're here to help you capitalize on the numerous benefits of boosting your Organic Search Traffic. Let's dive into the advantages and how we can help you achieve success.

Higher Online Visibility
Organic Search Traffic provides an opportunity for your business to be found by potential customers who are actively searching for products or services like yours. By optimizing your website and content for search engines, Shapes and Pages can help you rank higher in SERPs (Search Engine Results Pages), leading to increased visibility and a greater chance of attracting new customers.

Cost-Effective Marketing
In contrast to paid advertising, Organic Search Traffic does not demand constant financial input. With a well-optimized and highly-ranked website, you can consistently draw in potential customers while keeping expenses low. Although it's essential to regularly update content and maintain website freshness to avoid fading into the background, paid advertising necessitates a continual investment to preserve traffic levels. At Shapes and Pages, our team is dedicated to helping you create a lasting and budget-friendly SEO strategy that yields long-term results.

Improved User Experience
A well-optimized website not only ranks better, but it also provides a better user experience for your visitors. By following SERP and rich result guidelines, we'll ensure that your website is user-friendly, mobile-responsive, and easy to navigate, leading to higher engagement and conversion rates.

Enhanced Credibility
High search engine rankings signal trustworthiness and credibility to users. By appearing at the top of organic search results, your business is more likely to be perceived as a reputable and reliable choice. Let Shapes and Pages help you build a strong online reputation and attract more customers.

Targeted Traffic
Organic Search Traffic is highly targeted, which means that the visitors coming to your site are already interested in your products or services. With our expert keyword research and content optimization, we'll ensure that your website attracts the right audience, increasing the chances of conversion.

Long-Term Results
Unlike paid advertising campaigns, which typically have a limited duration, Organic Search Traffic provides long-lasting results. As long as your website remains optimized and relevant, you'll continue to benefit from increased traffic and visibility. At Shapes and Pages, we're committed to helping you achieve lasting success through our ongoing SEO support and maintenance.

Competitive Advantage
By investing in Organic Search Traffic, you can stay ahead of your competition and dominate your industry. Our team at Shapes and Pages will help you identify strategies to outrank your competitors and maximize your online presence.

Increasing Organic Search Traffic offers numerous benefits for your business, from higher visibility and credibility to cost-effective marketing and long-term results. At Shapes and Pages, we're dedicated to helping you achieve success by leveraging the power of Organic Search Traffic. Contact us today to learn more about how we can help you grow your business online.

Increasing Organic Traffic Requires a Well Structured Website

Achieve Your Business Goals with Shapes and Pages' Custom Web Design Services

In today's competitive business landscape, having a strong online presence is more important than ever. At Shapes and Pages, we understand that your website is a critical component of your business strategy. Our custom web design services are tailored to help you achieve your business goals by providing a cost-effective, visually appealing, and user-friendly online platform to showcase your products and services.

Aligning Web Design with Your Business Strategy

Our team of skilled web designers works closely with you to understand your business goals and create a website that reflects your brand's unique identity. We believe that good design is not just about aesthetics, but also about ensuring that your website is functional, easy to navigate, and optimized for search engines.

By incorporating your specific business strategy into our design services, we ensure that your website not only looks great but also supports your objectives, whether it's increasing sales, generating leads, or building brand awareness.

Cost-Effective Solutions for Your Business

We know that running a business can be expensive, and we're committed to providing cost-effective solutions that deliver real results. Our custom web design services are designed to give you the best possible return on your investment, helping you attract more customers and generate more revenue without breaking the bank.

Expert Web Designers at Your Service

Our team of professional web designers has extensive experience in creating visually appealing and functional websites for a wide range of industries. We stay up-to-date with the latest design trends and technologies to ensure that your website stands out from the competition and provides an engaging user experience.

Using the provided list of keywords, we carefully craft content that not only showcases your services but also improves your website's search engine rankings, making it easier for potential customers to find you online.

Get Started with Shapes and Pages Today

If you're ready to take your online presence to the next level, look no further than Shapes and Pages. Our custom web design services are the perfect solution for businesses looking to achieve their goals and make a lasting impression on the digital landscape.

Contact us today to learn more about how our design services can help you reach your business goals and set your company up for success.


Boost Your Organic Traffic with Shapes and Pages' Expert Strategies

Organic Traffic is Free

In the world of digital marketing, organic traffic is the lifeblood of any successful online business. At Shapes and Pages, we specialize in helping businesses increase their organic traffic by implementing proven strategies that adhere to SERP and rich result guidelines.

Increased Sales Opportunities

Our comprehensive approach ensures that your website ranks higher in search results, attracting better qualified visitors and increasing your sales opportunities.

Harness the Power of Long Tail Keywords

One of the most effective ways to increase organic traffic is by targeting long tail keywords. These are specific, low-competition search queries with lower search volumes but higher conversion rates. Our team at Shapes and Pages conducts thorough keyword research to identify the most relevant long tail keywords for your business, optimizing your web pages to rank on the first page of search results.

Great Content Resonates with Your Audience

Content is king when it comes to driving organic traffic. Our content strategy focuses on creating high-quality, engaging blog posts and articles that provide valuable information to your target audience. By consistently publishing great content, your website will become a go-to resource for users, resulting in higher search rankings and increased traffic.

Optimize Your On-Page SEO

On-page SEO is a critical component of any successful organic traffic strategy. Our team at Shapes and Pages ensures that each of your web pages is fully optimized for search engines, including proper use of meta tags, headers, and keyword placement. We also focus on improving your site's overall user experience, making it easy for visitors to navigate and find the information they're looking for.

Leverage Guest Blogging and Social Media

Building relationships with other websites and influencers in your industry can significantly boost your organic traffic. Shapes and Pages helps you identify guest blogging opportunities and create high-quality content that will be shared by others, generating valuable backlinks to your site. Additionally, we help you promote your content on social media, reaching a wider audience and driving more traffic to your website.

Monitor and Adapt to Ranking Factors

Search engine algorithms are constantly evolving, and staying ahead of the curve is essential for maintaining high search rankings. Our team at Shapes and Pages keeps a close eye on the latest ranking factors and updates our strategies accordingly, ensuring that your website continues to perform well in search results.

With Shapes and Pages by your side, you'll have the tools and expertise needed to increase your organic traffic and achieve online success. Contact us today to learn more about our comprehensive approach to boosting your website's visibility and driving more customers to your business.

Organic Search Traffic FAQ

Organic Search Traffic refers to unpaid traffic that comes to your website from search engines. This traffic is highly valuable because it represents potential customers who are actively looking for products or services like yours. Organic Search Traffic can benefit your business by increasing your online visibility and driving more qualified leads to your website.

At Shapes and Pages, we specialize in creating custom SEO strategies tailored to your business needs. Our team of experts can help you optimize your website for search engines, create high-quality content, and build backlinks to increase your Organic Search Traffic.

It can take as little as two weeks and as long as several months to see significant results in Organic Search Traffic. However, with the right SEO strategy in place, you can start to see improvements in your search engine rankings and traffic sooner.  There are a number of techniques that can be used to make your website more friendly to search engines, and use of those can speed up the process.  At Shapes and Pages we employ all of the "WHite Hat" methods to get you results.

Organic Search Traffic is free and comes from unpaid search engine results, while Paid Search Traffic comes from paid search engine advertising. While both types of traffic can be valuable, Organic Search Traffic is often considered more valuable because it represents potential customers who are actively searching for products or services like yours.

At Shapes and Pages, we use a number of analysis tools which incorporate data from Google Analytics, Google Search Console and Google My Business to track your results, measure its success and cacluclate an Return on Investment (ROI). Our analysis begins with traditional information tracking the number of visitors who come to your website from organic search, which keywords they use to find you, how long they stay on your site, and what they do while on your site.  Our reporting goes much deeper to provide additional metrics to track progress.

Some common mistakes to avoid include keyword stuffing, using irrelevant keywords, and not optimizing your website for mobile devices. Search engines usually recognize these and use of them can lead to poor search engine rankings, lower traffic, and a poor user experience for your potential customers.

Best practices for optimizing your website for Organic Search Traffic include conducting keyword research, optimizing your website structure and content, building high-quality backlinks, and regularly updating your website with fresh content. At Shapes and Pages, we can help you identify the best practices for your business and implement them into your SEO strategy.

At Shapes and Pages, we stay up-to-date with changes in search engine algorithms to ensure your website is always optimized for the latest best practices. We can also provide you with regular updates on any changes that may impact your SEO strategy.

As part of increasing your Organic Search Traffic, Shapes and Pages can help you stay competitive in your industry by increasing your online visibility, driving more qualified leads to your website, and helping you stand out from your competitors in search engine rankings.  Social media marketing can also improve your audience perception of your position in your industry.

By working with Shapes and Pages, you can benefit from our expertise in creating custom SEO strategies tailored to your business needs. Our experts can help you increase your Organic Search Traffic, track its success, and stay up-to-date with the latest SEO best practices to help you stay competitive in your industry. We offer a range of SEO services aimed at raising your visibility online, engaging your audience, and attracting better quality visitors rather than just more visitors.  

Keyword research is a critical aspect of search engine optimization (SEO) and content creation. With the tools Shapes and Pages uses, keywor research will identify the most relevant and popular search terms that your target audience is using to find information related to your market.  Shapes and Pages also researches your competitors to see what keywords they are using and identifies keywords opportunities that have the greatest success potential for you.  By optimizing your content with these keywords, we will improve your visibility on search engine results pages (SERPs) and increase the chances of attracting more organic traffic to your website. Moreover, adhering to SERP and rich result guidelines ensures that your content is more likely to be featured in prominent positions, such as featured snippets or knowledge panels, further boosting your visibility and credibility.

Shapes and Pages keyword research provides you with an understanding of the search intent and preferences of your target audience. By incorporating the right keywords into your content, you can create more relevant, engaging, and valuable content that addresses the needs and interests of your audience. This, in turn, can lead to higher click-through rates (CTRs), lower bounce rates, and better user engagement, all of which are important factors that search engines consider when ranking webpages. Additionally, following SERP and rich result guidelines ensures that your content is structured and formatted in a way that makes it easier for search engines to understand and index, further improving your chances of ranking higher in SERPs.  Attracting visitors that are actively searching for terms relevant to your market creates new opportunities for you to turn them into customers.