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Website Design

ROI Strategy Aligned

CX/UX Experience Focused

Websites that deliver results

Website Design

SEO Success

Don't be hidden

Visibility creates opportunity

Let new customers find you

SEO Matters

Digital Marketing

PPC Management

Social Media Optimization

eMail Marketing Solutions

The Digital Advantage

Extraordinarily Effective Web Design

Our Website Strategy and Design Practice is all about focus ... your company, your products, your customers and your prospects.  Our PageShaping┬« methodology guides us as we gather requirements for the various elements of your website.  

  • We have a passion for web site design 
  • You can see it in our work and hear it in our voice
  • We'll work with you to attrack the right audience
  • Then nudge them through the funnel of opportunity

When we sit down with you to talk about your web site goals, you'll get a sense for the commitment we have to excellence for your web site. 

We realize the importance of your visitors and their overall Customer Experience.   

We deliver results.  

Live Chat and Chat Bots

The use of chat and bots on websites has passed the point of fad and is now generally accepted by visitors. Allow your web site to engage customers and prospects 24x7, and then supplement it with your team during office hours.

Statistics show that customer service and sales/marketing are the two areas that benefit the most and provide a visitor with the greatest value.

Statistics also show that senior executives are more likely to engage a bot.  

If your business is B2B, then you should have both Live Chat and Chat Bot on your web site. 

Digital Marketing

Are you ready to take your business to the next level with Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? Do you understand the challenges of managing SERP placement and the complexities of writing ads and testing for the best performance? 

At Shapes and Pages, we understand the importance of getting the most out of your advertising budget. We can help you navigate the options of advertising on Facebook, Instagram, LinkedIn and Google, as well as determine the best demographics and times of day to get the most out of your advertisement rotation. 

Let us take the hassle out of SEO and SEM so you can focus on running your business. With our professional expertise, you can be sure you're getting the most out of your investment.

Let's talk about what your goals are and how we can help you achieve them.  

Design for the X's

UX is User eXperience <br />CX is Customer eXperience

Customer experience (CX) and user experience (UX) are both essential components of success for any business. They are made up of effort, success, and emotion, and improving the emotional component will create the most significant increase in customer loyalty.

86% of buyers are willing to pay more for a great customer experience. By focusing on CX, your customer retention will improve, customer satisfaction will go up, and you will see improved up-sell and cross-sell. CX is about keeping customers.

On the other hand, UX is about getting customers. While it can help to gain new customers, without solid CX performance, customer retention will decrease.

By investing in both CX and UX, your business will be able to maximize customer loyalty and satisfaction. With the right focus on effort, success, and emotion, you can create a customer experience that will keep customers coming back.

Collaboration that makes sense

Collaboration is really another step in Business optimization.

Reduce the effort it takes for your team to get things done, and more will get done.   

Transaction Data - CRM, ERP and other enterprise wide systems.  
Communication - email, voice and text. How many of each?
Teamwork - Other activity that doesn't fit into the ERP is usually in a spreadsheet or email.

Six Sigma

Six Sigma is a business philosophy aimed at elimination of waste.  From the shop floor to the top floor, there are ways to do things better and increase efficiency while reducing cost.  We've found that we can use the tools to fine tune a business, to identify adjustments and make them happen.

We led a process mapping event for a company with about $100MM in annual sales.  They had 32,000 orders the prior year, and after mapping out their process from Order to Cash, we showed them that they spent $2.8MM for just the office staff to handle those orders -- that's not including any production costs.  That's way too expensive to process the paperwork.  We showed them how to trim that $2.8MM in half.

Six Sigma is all about using data, production data with quality data to measure your success rate, define upper and lower control limits, and then manage the process so that the numbers are maintained within an acceptable range.  It works just as well with office process as it does on the floor.