SEO Services Pricing

We would like to be able to give you an exact time frame, but the reality is that it can take 2-12 weeks before Google even looks at the changes we make and it can take up to 4 weeks after that before the Search Results change.  

Our analysis looks for results right after a change is made, but you may not see impactful results for 3-4 months.

Our all inclusive SEO Plans are designed to provide businesses with an efficient and results-driven approach to search engine optimization.

Often SEO strategies require you to select from a list of options without you fully understanding the implications and the results are disappointing.  These Shapes and Pages SEO Plans focus on making related impactful changes across your entire website for targeted keywords.  Wherever the changes apply.

Each month, we build a group of high-opportunity keywords using keyword research and competitor analysis, identifying target keywords with the best potential to increase your website authority.

With our SEO Plans, you’ll grow in two critical directions—depth and breadth. We’ll elevate your visibility for high-priority keywords, helping you rank higher where it counts. At the same time, we’ll broaden your reach by strategically targeting secondary keywords and long-tail phrases, increasing your presence across more search queries. It’s a smarter way to grow without leaving opportunities on the table.

Even Pathfinder, our most budget friendly plan, provides tremendous benefits as an ongoing maintenance strategy for smaller businesses, keeping your website fresh, optimized, and competitive month after month.

Keyword rankings are constantly changing and our dynamic monthly selection process allows us to keep your website leveraging the latest trends, delivering improvements in search rankings, website visibility, and overall traffic.

With Shapes and Pages SEO Plans, your business can achieve faster,  results while maintaining a sustainable edge in the ever-changing Search Engine Rankings.

At the beginning of each month, we review the list of keywords that actually resulted in clicks to your website from the appearance in Google Search.  We sort these keywords by clicks, and add them into our analysis system with a ‘tag’ of the date.  We trim the list to your plan limit and monitor the activity on these keywords, reporting on them weekly.

Each plan is an all inclusive monthly service focused on improving your website’s rankings for a fresh list target keywords. All plans include:

• Keyword research: Identifying the best-performing and untapped opportunities.
• Competitor research: Seeking keywords your competitors overlook or are especially weak on.
• Content updates: Optimizing pages and creating new, keyword-rich content.
• Blog post creation: Strategically-written post(s) supporting monthly keyword goals.
• Website structure optimization: Adjusting site hierarchy to improve authority, crawlability and relevance.
• Minor Technical Issues: We try to resolve all minor issues on each page we touch during the month.
• Meta tags & Hx tag optimization: Updating metadata and on-page headings for better keyword alignment.
• Weekly reporting: Tracking traffic, keyword movement and overall effect of our updates.

The exact number of targeted keywords, tracked keywords and the number of included blog posts depends on your selected plan.

What is the difference between the plans?

Our four SEO Attract Plans are defined to enable you to balance budget and impact.  All plans offer the same services, but at different volume and speed:

• Topics:  Working with you we identify the Topic(s) to focus on for the month.  A topic might be a product, a service, or a category of product or service.  We bring metrics to the discussion to better evaluate opportunities and needs while considering current search trends, competitors, and your business priorities.
• Primary Keywords: The number of primary keywords optimized per month varies by plan—2 keywords in Pathfinder, 4 keywords in Scout, 8 keywords in Striker and 16 in Vanguard. This affects how many areas of your website are optimized and how many opportunities we target for search rankings.
• Blog Posts Created: All plans except Pathfinder include a monthly allocation of expertly written blog posts designed to enhance the keyword strategy— no posts are included with Pathfinder, 1 post for the Scout, 2 in Striker, and 4 in Vanguard. These posts build website authority for the targeted keywords.
• Keywords Tracked: In addition to primary and secondary keywords, the plans differ in the number of additional keywords monitored within our SEOinsight® reporting—none in Pathfinder, 25 keywords in Scout, 50 in Striker and 100 in Vanguard.  Tracked Keywords are explained in one of the other FAQ items above.

Choosing the right plan depends on the the speed at which you want to see progress while also considering your budget.  If you look out 6 months, do want to have an improved set of 12 primary keywords  (6×2 in Pathfinder) or 96 keywords (6×16 in Vanguard) or somewhere in between?  How does your budget align?