Search Engine Optimization (SEO)
"SEO is a marathon, not a sprint. It requires consistent effort and patience, but the long-term ROI of a well-executed SEO strategy can be enormous, providing a steady stream of high-quality traffic and leads for years to come."
- Neil Patel
Search Engine Optimization (SEO) Explained
As a digital marketing agency, we specialize in Search Engine Optimization (SEO) services. SEO is the practice of optimizing a website or webpage to rank higher in search engine results pages (SERPs), thereby increasing the amount and quality of organic (non-paid) traffic to the website. In other words, SEO is the practice of improving the visibility and relevance of a website or webpage to search engines and users.
Search engines use complex algorithms to determine the relevance and authority of a webpage, and we aim to align a website with these algorithms to improve its ranking. The goal of SEO is to attract high-quality traffic to a website that is more likely to convert into leads or customers.
How We Do SEO
We use a range of techniques to improve the visibility and ranking of our clients' websites, including:
SEO Website Audit
We conduct SEO Website Audits to evaluate the health of our clients' websites and identify areas for improvement. Our audits cover a range of technical and on-page elements, including site speed, mobile responsiveness, site architecture, crawlability, and more. By identifying and addressing technical and on-page issues, we can make recommendations to improve our clients' website's overall search engine visibility and ranking.
Our Website Audit uncovers the organic competitors, which we combine with market competitors for our in depth Competitor Research. This is an essential component of SEO. By analyzing the strengths and weaknesses of both categories of competitors, we can identify opportunities to improve our clients' SEO strategies. We analyze our clients' competitors' web presence, keywords, content, and backlinks to inform our SEO strategy and ensure that our clients stay ahead of the competition.
Extensive keyword research connects all of our research together into one cohesive pool of challenge and oppportunity. We identify the search terms and phrases that are most relevant to our clients' businesses, but have to balance that against difficulty of each keyword as well as the competitive environment.
On-page optimization refers to the practice of optimizing the content and structure of a website's pages to improve their relevance and authority. We ensure that our clients' websites have high-quality content, optimized headings, meta descriptions, and other elements that align with search engine algorithms.
Technical SEO refers to the optimization of a website's technical elements, such as site speed, mobile responsiveness, and structured data. We ensure that our clients' websites are optimized for technical SEO to improve their ranking and visibility in search engine results.
For businesses targeting a specific geographic area, we offer local SEO services. We optimize our clients' websites for local search terms, create and optimize Google My Business profiles, and ensure that our clients' websites are listed accurately in local directories.
Link building is a key component of SEO, as it helps to establish a website's authority and relevance. We use a range of techniques to build high-quality backlinks to our clients' websites, such as guest posting, broken link building, and local directories.
SEO is a moving target
SEO is a complex and ever-evolving practice, but it is essential for businesses looking to attract organic traffic and improve their online visibility. As a digital marketing agency specializing in SEO services, we use a range of techniques to optimize our clients' websites for improved ranking and visibility in search engine results pages. By conducting extensive keyword research, optimizing on-page elements, addressing technical SEO issues, building high-quality links, and analyzing our clients' competitors, we help our clients achieve their SEO goals and drive more traffic to their websites.
We are SEO Experts
Our expertise in Search Engine Optimization translates into results for you.
SEO is important for your business
SEO is an acronym for "search engine optimization." In a nutshell, it's the process of optimizing your website so that Google and other search engines will list it higher in their results when people search for relevant keywords. This can be a powerful way to get more people to visit your site, because if someone searches for something, they usually want to find that thing immediately—and if they can't find it on the first page of results, they're likely to just keep scrolling until they do.
So why is SEO important for business? For one thing, it's not enough to just have a website anymore; you need a presence online in order to compete with other companies who are vying for customers' attention. If you don't show up on Google's first page of results when someone searches for your product or service, you might as well not exist! And if you don't have an online presence at all? Well then maybe no one will ever know about your business at all.
SEO is also important because the more traffic your website receives from search engines (and social media platforms), the more users will see what you offer and potentially become loyal customers.
The right SEO strategy can help you stand out from the crowd online and get more leads and sales by increasing your website's visibility in search results—but it takes time to develop, manage, and implement a good SEO strategy. Whether you're new to SEO or looking for best practices for your business, we can get you started on an effective SEO plan, at a comfortable pace, that will improve both traffic volume and conversion rates over time.
ROI of Search Engine Optimization
In today's digitally-driven world, investing in search engine optimization (SEO) is no longer a luxury but a necessity for businesses looking to thrive online. With the majority of consumers conducting online searches before making purchase decisions, SEO can be the difference between being considered and being ignored.
SEO efforts have a cumulative effect over time, leading to sustained growth in organic traffic and revenue. Moreover, SEO helps build brand credibility and trust, as high search rankings signal to users that a business is an industry authority. In summary, businesses that invest in SEO can benefit from increased online visibility, a better user experience, and a competitive advantage that translates into stronger customer relationships, loyalty, and ultimately, increased profitability.
SEO Marketing Plan
At Shapes and Pages, we created an SEO Marketing Plan to help our clients better understand all the components of SEO so they can make informed decisions. Our plan is used by clients in the planning and budgeting of an SEO Strategy as well as during the delivery and monitoring of the efforts. We created it as a single point of reference for our clients' executives, the various stakeholders, and the team members that are involved with or impacted by the SEO process.
Our SEO Marketing Plan provides explanations of all facets of SEO opportunities for a client, including how each relates to their business and how it can help them achieve their goals. By highlighting specific strategies and tactics for their SEO efforts, we ensure that our clients' teams are aligned with their priorities and that everyone understands the purpose and expected results. This will help our clients determine an appropriate budget for achieving all goals simultaneously instead of prioritizing one over another, which may result in failure due to lack of resources at some point later on down the road when they're needed most.
The SEO Marketing Plan details a range of services, such as website design, SEO, pay-per-click management, social media optimization, email marketing, and chatbot services.
SEO Website Audit
Shapes and Pages provides a comprehensive SEO website audit services to businesses of all sizes. With our expertise and the latest tools and techniques we conduct a thorough evaluation of a website's SEO performance. Our SEO website audit includes an evaluation of a website's structure, content, keywords, and backlinks. We provide businesses with a detailed report that includes recommendations to address any technical SEO issues that may be impacting the website's ranking and visibility.
Our SEO Audit provides an excellent overview of your current SEO status and is useful in preparation of a Marketing Plan to improve your website value. The SEO Audit Report includes information about the good and bad elements of your current SEO effectiveness including both on-page and off-page metrics.
On-page SEO refers to the elements of SEO that measure your website tactics meta tags, content, images, site maps, and other elements of your website. Other factors of SEO, called off-page, include social media, backlinks, customer reviews, and other 3rd party sites that either point to your website or mention it.
The Components of Search Engine Optimization
Keyword research is the process of identifying and analyzing specific words and phrases that people use to search for information on the internet. It is an essential part of content creation and search engine optimization (SEO) as it helps content creators understand their audience, optimize their content for search engines, and identify new topics to write about. To conduct keyword research, Shapes and Pages use various tools to identify high-volume, low-competition keywords related to their topic. By using the right keywords in the content we create or recommend, clients can improve their search engine rankings and increase their chances of appearing on the first page of search results.
- Keyword research helps content creators understand their audience and the topics they are interested in
- It helps content creators optimize their content for search engines, increasing their visibility and driving more traffic to their website or blog
- Keyword research can help content creators identify gaps in their content and find new topics to write about
- Content creators use various tools to identify high-volume, low-competition keywords related to their topic
- Using the right keywords in their content can improve their search engine rankings and increase their chances of appearing on the first page of search results
Local Keyword Research
Keyword research plays a critical role in optimizing digital marketing strategies for both local and national searches. However, there are notable differences between the two. When conducting keyword research for local search, Shapes and Pages focuses on identifying search terms that are specific to a particular geographic area, incorporating locations, landmarks, and region-specific services or products. Localized keywords help businesses target potential customers within their vicinity, ensuring that their marketing efforts reach the audience most likely to convert.
On the other hand, national keyword research aims to identify search terms relevant to broader audiences across an entire country. This approach involves targeting generic or industry-specific keywords, often with higher search volumes and competition.
By understanding and catering to these differences in keyword research, Shapes and Pages can effectively tailor the digital marketing efforts to yield optimal results, whether the client focus is local, national or both.
Competitor research in SEO involves analyzing the search engine optimization strategies of your competitors to identify areas where you can improve your own SEO efforts. We analyze your competitors websites to identify the keywords they are targeting and the content they are creating.
Competitor research in SEO can identify opportunities to improve as well as opportunities your competitor has overlooked in their own SEO efforts.
The benefits of competitor research in SEO are numerous. By understanding their competition, businesses can develop effective strategies to outrank them in search engine results pages and attract more traffic to their website. They can also identify potential threats and adjust their SEO strategy to stay ahead of the competition.
Search Engine Optimization FAQ
Search Engine Optimization (SEO) is the process of optimizing your online presence, including your website to improve its visibility and rank higher in search engine results pages (SERPs) for relevant keywords and phrases.
SEO is important because it helps drive organic traffic to a website, which can lead to increased visibility, credibility, and revenue. A website that ranks higher in search engines is more likely to be clicked on by users.
There are three main types of SEO: on-page, off-page, and technical. On-page SEO refers to optimizing the content and structure of a website's pages, while off-page SEO focuses on building external links and social signals. Technical SEO involves optimizing the website's technical infrastructure and performance.
SEO results can take time to see, as it depends on a variety of factors such as the competitiveness of the industry and the quality of the website's content and optimization. Typically, it will take 2 weeks to 12 weeks to see changes in search engine results based on a change you make today. It's also possible the change will have no effect, and you will not see anything in search engine results.
Keywords are words or phrases that users enter into search engines to find information. Keyword research is the process of identifying the most relevant and popular keywords for a website, and then optimizing the website's content and structure around those keywords.
Link building is the process of arranging for links from other websites to your own website. This is an important factor in off-page SEO, as search engines consider external links to be an indicator of high quality and an endorsement of a website's content.
Local SEO is a strategy in SEO that focuses on optimizing a website for local search results which is really important if you have a storefront and deal primarily with local customers. This involves optimizing the website's content and structure around location-specific keywords and phrases, as well as building local citations and backlinks.