In today's fast-paced digital landscape, having a strong online presence is essential for businesses to remain competitive. With the majority of consumers turning to the internet to research products and services, companies that are not effectively marketing themselves online are at a significant disadvantage.
To hold your own against competitors as well as engage customers and prospects is not a spare time gig. It doesn't need to be expensive, but it needs to be done on purpose. While you run your business, we will do what we love, grow your search engine ranking, increase your organic traffic, improve your website content and engage your audience.
For businesses looking to maximize their marketing efforts while staying within budget, hiring a digital marketing agency can be a smarter choice. A digital marketing agency can help businesses make the most efficient use of their resources by creating a targeted strategy that focuses on low cost / high impact efforts that deliver results. A good agency knows how to do that. Here are just a few ways that hiring a digital marketing agency can help businesses make the most of their marketing budget:
If you need to buy advertising, a digital marketing agency can help businesses create targeted advertising campaigns that are designed to reach the right audience. By using data and analytics, a digital marketing agency can identify the demographics and interests of a company's target audience and create ads that are tailored to their needs. This means that businesses can avoid wasting money on advertising that is unlikely to convert and instead focus on the people who are most likely to become customers.
A digital marketing agency can help businesses create a comprehensive marketing strategy that incorporates a range of tactics, from social media to email marketing to content creation. By creating a cohesive strategy that works across multiple platforms, a digital marketing agency can help businesses get the most out of their marketing budget. Email marketing is the lowest cost and highest value digital marketing tactic. It’s also one of the most effective ways to acquire new customers. That’s why we include email marketing as part of our comprehensive digital marketing strategy. A great email marketing campaign doesn’t just send out a few emails and then call it quits—it requires ongoing testing, optimization and refinement to ensure that you’re getting the best results possible from each message you send out.
Perhaps most importantly, hiring a digital marketing agency gives businesses access to a wealth of expertise, resources and efficiencies of scale. Digital marketing agencies have years of experience in the field, are up-to-date on the latest trends, and have powerful technologies in place to manage and analyze their work. By working with a digital marketing agency, businesses can ensure they are taking advantage of the latest tools and techniques to reach their target audience, without having to invest in expensive software or training.
In short, hiring a digital marketing agency is a smart investment for businesses looking to make the most of their marketing budget. By working with a digital marketing agency, businesses can create targeted campaigns, develop comprehensive strategies, and tap into a wealth of expertise and resources, all while staying within budget.
In the fast-paced world of digital marketing, a striking promotional video can effectively capture your brand's unique narrative and captivate your target audience. At Shapes and Pages, we're excited to leverage our video production expertise to create dynamic, attention-grabbing promotional videos that encapsulate your brand's essence and amplify its distinctive message. This new service is a fitting extension of our dedication to introducing innovative ways to engage your audience, promote your brand, and elevate your digital marketing strategy. The addition of promotional videos can drastically enhance your online visibility, user engagement, and ultimately, your return on investment. If a picture is worth a thousand words, then a brilliant promotional video is priceless. Let's embark on this visual storytelling journey together!
Discover the unparalleled potential of digital marketing ROI as it revolutionizes the way businesses connect with their target audience and achieve remarkable growth. In an era where consumers are constantly plugged in, digital marketing investments provide cost-effective, targeted, and data-driven strategies that outperform traditional marketing methods, allowing businesses to optimize their marketing resources for maximum impact.
Let Shapes and Pages show you ways to unlock your business's hidden potential by harnessing the power of digital marketing. With personalized messaging, advanced analytics, and real-time performance tracking, digital marketing strategies enable you to make informed decisions while we refine your campaigns, and achieve measureable results. Don't miss the opportunity to transform your business into a marketing powerhouse and experience the growth that strategic digital marketing investments enable.
B2B digital marketing has become a crucial aspect of modern business, and Shapes and Pages understands this better than anyone. As traditional marketing methods become less effective, digital strategies have proven to be the key to expanding reach, building brand reputation, and driving sustainable growth for B2B companies. With a customer-centric approach and data-driven insights, B2B organizations can leverage channels such as content marketing, social media, search engine optimization, and email marketing to engage with potential clients and develop robust professional networks.
Shapes and Pages is dedicated to providing tailored B2B digital marketing solutions to help our clients achieve their specific goals. Our team of skilled professionals excels at crafting compelling content, utilizing social media to its fullest potential, and implementing cutting-edge SEO techniques that make B2B businesses stand out in a crowded marketplace. We understand the importance of staying ahead of industry trends and have a deep understanding of target audiences. As a result, Shapes and Pages is the ideal partner for driving growth and success in the competitive world of B2B digital marketing.
Content marketing is a powerful tool for businesses looking to engage with their target audience and drive growth. At its core, content marketing involves creating and sharing valuable, relevant, and consistent content that is designed to attract and retain a clearly defined audience. This content can take many different forms, including blog posts, social media updates, videos, podcasts, and more. By creating high-quality, informative content that resonates with their audience, businesses can establish themselves as thought leaders in their industry, build trust and credibility with their customers, and ultimately drive sales and revenue.
Key benefits of Content Marketing include:
Pay per click (PPC) advertising is a form of online advertising where businesses pay each time a user clicks on one of their ads. This type of advertising can be highly effective, as businesses only pay for clicks that result in a visit to their website or landing page. Additionally, PPC advertising allows businesses to target their ads to specific audiences based on factors like location, demographics, and interests. This can help to ensure that their ads are seen by the right people at the right time, increasing the likelihood of clicks and conversions. Some benefits of PPC advertising include:
By opting for Social media marketing, you get immense benefits in search engine rankings and online visibility using resources like blogs, bookmarking websites, networking sites & media sharing websites among others.
To be successful on social media you need to post a nonstop stream of relevant content and engage with customers across all social channels, for each of your clients.
We make it possible for businesses to generate leads, schedule ready-to-publish content, and collaborate with your clients all from one place. Our social media marketing makes managing social media simple.
The digital age has revolutionized the marketing industry, and for businesses of all sizes, digital marketing is essential for staying competitive. At Shapes and Pages, we understand how important it is to keep up with the latest trends and technologies to stay ahead of the curve. That’s why we’re here to help you make the most of digital marketing and reach your goals.
Email marketing can be a great way to find new customers, and it’s also a great way to keep in touch with existing customers. With careful planning and the right tools, you can easily create email campaigns that will get your message to the right people. With email marketing, you can also track performance and make adjustments to ensure you’re getting the most out of your campaigns.
Conversion rate optimization (CRO) is the process of improving the performance of a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form. CRO is a crucial component of any digital marketing strategy, as it allows businesses to maximize their website's potential and increase their revenue without increasing their advertising spend.
Sometimes, by analyzing user behavior, identifying areas of friction or confusion, and testing different variations of design and content, we can optimize your website's user experience and drive more conversions with some website changes.
Digital marketing is the use of digital technology to promote a product or service. Digital marketing includes social media marketing, search engine optimization (SEO), email marketing, content marketing, and many more.
Digital marketing uses tools that help you to communicate directly with your customers and prospects. It can also be used to measure the results of your communications so that you can improve performance. These tools include:
Digital marketing is the future of marketing. It is an ever-evolving and changing field that can be hard to keep up with. Digital marketing has changed the way we interact with brands, buy products and services, and share information with each other.
Digital marketing offers many benefits for companies of all sizes. Some of these benefits include:
Easier Brand Management: Digital marketing makes it easier for brands to manage their own online presence, without having to rely on third parties such as Facebook or Twitter to do so. Through social media management tools, businesses can more easily monitor their brand pages, respond to comments and complaints quickly, and keep track of what people are saying about them online.
Better Customer Service: Consumers expect companies' websites to be easy to navigate and informative about their products or services. Businesses that provide high-quality customer service through digital channels will be more successful than those who don't because they are better able to meet consumers' expectations in terms of accessibility and responsiveness (which might include live chat support).
More Effective Advertising: Digital marketing allows businesses to target consumers based on their specific needs or interests through targeted advertising on search engines, social media channels and mobile devices. This means that marketers no longer have
Digital marketing is a broad term used to describe a variety of marketing methods that use the internet and related technologies.
Digital Marketing can help your business by:
Building brand awareness - If you have a good brand presence on the internet, people are more likely to recognize your business and purchase from you. This is especially true if you have a website with a blog or other content that provides value for free in exchange for their contact information.
Generating leads - Once people know about your company, they may want to find out more about what you do and how they can get involved with your business. Lead generation strategies include setting up forms on your website or social media accounts that allow visitors to provide information without having to leave them (e.g., filling out an email newsletter signup form). You can also set up landing pages that highlight specific products or services so potential customers can interact with them directly without leaving the site or app at all.
Search engine listings for new prospects to find you - Search engines like Google love websites that provide lots of relevant content to users, which means they rank those websites higher in search results when someone types in keywords related to what they offer (e.g., "chocolate cake").
SEO is the process of optimizing your website so it gets ranked higher in search results. There are several different elements to SEO, including writing good content and making sure it has been properly optimized for search engines. You can do this by creating pages with content relevant to the keywords you want to rank for, and by optimizing those pages so that they meet the criteria that search engines use to determine how relevant a page is (e.g., keyword density, backlinks).
Social media recognition and engagement - When people discover your products or services through social media platforms like Facebook or Twitter, it's important to respond quickly with helpful information. This is one of the easiest ways to build trust with your audience and get them to come back for more. Social media management also means creating posts that respond to trending topics, which can help you get in front of new customers who are interested in those stories.
There are many types of digital marketing strategies and they are all effective. Each digital marketing strategy is best when defined for a specific business and guided by an SEO Marketing Plan and a project plan for implementation..
Here are some of the most common digital marketing strategies:
SEO (search engine optimization)– Search Engine Optimization involves a range of techniques to improve the visibility of a website or a web page in search engines (i.e., organic search engine results). SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical searches. This is often performed on behalf of clients by SEO consultants or firms called "SEO agencies". The process relies on optimizing both the website itself and its content for search engines; this process is called Search Engine Optimization (SEO).
Social Media Marketing – Social media refers to websites that are used for social networking services such as Facebook, LinkedIn, Instagram and Twitter. These sites allow users to share information with other people in their network through posts, photos or videos. A company page in these networks can serve customers as well as prospects, and super satisfied customers sometimes turn into spokespeople for your brand.
Email Marketing – Email Marketing is any activity that allows an organization or individual to communicate directly with its customers or potential customers via email messages. It could be the traditional direct mail but done electronically instead of paper-based mailing.
Content Marketing – Content marketing refers to any form of content used to attract and retain customers. This can include blogs, articles, videos and more. The goal is to deliver valuable content that provides solutions to problems your target audience may be facing.
Digital marketing is a vast field and there are many ways to market your business, and spend your money. So, how much does digital marketing cost?
The answer depends on what you want to achieve with your campaign. By defining a goal that considers the capabilities and size of your business, we can establish a plan that is "right sized" to your needs and your budget. A two person law firm doesn't need 1,000 new clients. A photographer has scheduling constraints, and even a store can only stock so much of an item. There are all important considerations that we account for.
The cost of digital marketing can be broken down into two categories: Fixed Costs and Variable Costs.
Fixed costs are expenses that do not change according to the number of customers or the volume of traffic. For example, if you have a website, the cost of hosting will be the same regardless of how many visitors come to your site. Postings to social media, and email campaigns are also typically fixed costs.
Variable costs are those that depend on the number of customers or traffic volume. For example, if you want to increase your traffic from 100 visitors per month to 200 visitors per month, then we may need to use a PPC (pay per click) campaign, where the cost is per click. This would be considered a variable cost as it changes depending on how many people we want to target.
Measuring the success of your digital marketing campaign is essential. It helps you to understand how well you are doing and whether or not you should adjust your strategy.
The more data you have, the better decisions you can make about your business. That why we have a collection of multiple tools, to be sure we can give you various measures of progress. The following metrics will help you measure the success of your digital marketing campaign:
Traffic to Your Site – The number of people visiting your website is a good indication of how well your digital marketing efforts are working. You can get this information using Google Analytics or another analytics tool. You should also be able to see which pages on your site are receiving most traffic by viewing pageviews for each page in the same software.
Conversion Rate – Conversion rate is the number of people who take action on a call-to-action (CTA). For example, if you have an offer that says “Order Now” and there’s a button at the top of your landing page that says “Get Started Here” then that CTA could be considered conversion rate because it means someone clicked on it and took action by ordering something off your site.
Cost Per Acquisition – Cost per acquisition (CPA) is another important metric that tells you how much money it takes for someone to be transitioned from prospect to customer.
Clickthrough Rate (CTR) – The percentage of people who click on your ad. This can be from desktop or mobile devices, and is expressed as a percentage of the total number of impressions made by your ads. If you have an existing website with high traffic, you can use Google Analytics to track these figures.
Bounce Rate – How many visitors leave your website after viewing only one page. A low bounce rate indicates that visitors are engaging with the content on your site and staying there for longer periods of time. You can check this with Google Analytics by looking at individual pages and comparing them against overall bounce rate for each website section or the whole site.
Your first step to digital marketing is to understand your business, your goals and your audience.
To do this, Shapes and Pages would recommend an assessment of your existing website and digital presence, including:
Website audit – a review of the content on your website and how it is presented, with specific attention paid to structure and navigation.
Social media audit – a review of the social media accounts you have set up for your business or organisation, including which platforms are most popular among your target audience.
This information will help Shapes and Pages prepare a plan for how best to use digital marketing to promote your business or organisation. This will be tailored to what you want to achieve, how much time and money you have available and what kind of return on investment (ROI) you want from digital marketing campaigns.
There are so many new tools, techniques, and trends in digital marketing that it can be hard to keep up. In fact, some people spend their entire careers just trying to stay on top of what's happening in the industry.
But as a business owner, you don't have time to do that. You have a business to run!
At Shapes and Pages, we don't just talk about staying up-to-date with the latest digital marketing trends — we live it every day. We spend parts of our days watching trends, evaluating tools and testing methods in order to provide clients with exceptional results. We need to be able to provide you and all our clients the benefit of our continuous improvement and learning.
Our team is made up of experts from various backgrounds who each bring their own unique expertise to the table. We put action to the strategies to get your site ranked higher on Google, keep your social media messaging relevant, find creative ways to engage customers and prospects, maintain an overall online presence that provides a compelling image for your market, and much more!
If you're looking for help with your digital marketing strategy, we'd love the opportunity to show you what we can do!