Search Engine Optimization (SEO)
"SEO is a marathon, not a sprint. It requires consistent effort and patience, but the long-term ROI of a well-executed SEO strategy can be enormous, providing a steady stream of high-quality traffic and leads for years to come."
- Neil Patel
Search Engine Optimization (SEO) Explained
We are a digital marketing agency with a focus on Search Engine Optimization (SEO) services. SEO entails optimizing a website or webpage to secure a higher position on search engine results pages (SERPs), which enhances the volume and quality of organic (non-paid) traffic. Essentially, SEO improves a site's visibility and relevance to both search engines and users.
Search engines deploy intricate algorithms to gauge a webpage's relevance and authority. Our objective is to ensure a website aligns with these algorithms for a better ranking. The ultimate aim of SEO is to draw in quality traffic that's likely to engage or make a purchase.
Our SEO Process
To enhance our clients' website visibility and ranking, we employ various strategies, such as:
SEO Website Audit
Our audits assess the condition of our clients’ websites to pinpoint improvement areas. We examine technical and on-page components like site speed, mobile-friendliness, architecture, and crawlability. Addressing these issues helps enhance the site’s search engine ranking and visibility.
Competitor Research
We blend organic and market competitor insights from our Website Audits for comprehensive Competitor Research. Understanding the strengths and weaknesses of competitors enables us to spot opportunities for bettering our clients' SEO tactics. We evaluate their competitors’ web presence, keywords, content, and backlinks to refine our SEO approach, keeping our clients competitive. Competitor research is a component of the extensive Keyword Research we conduct each month for our clients.
Keyword Research
Our Keyword Research is a thorough process that merges all findings into a unified challenge and opportunity set. We identify relevant search terms and phrases, considering the competitiveness and difficulty of ranking for each. We conduct keyword research every month for our clients and use it to inform the content projects we have. Keyword characteristics change every month and we stay up to date to deliver excellence for our clients.
Content Optimization
We optimize web page content and structure to ensure relevance and authority. This includes enhancing content quality, headings, meta descriptions, and more to meet search engine standards.
Technical SEO
Focusing on a website's technical aspects, like site speed, mobile responsiveness, and structured data, we ensure it meets the criteria for Technical SEO, thus improving its search engine ranking and visibility.
Local SEO
For clients targeting local markets, we optimize their websites for local search terms, manage Google My Business profiles, and ensure accurate listings in local directories.
Link Building
Building high-quality backlinks is crucial for establishing a site's authority and relevance. Our techniques include guest posting, broken link strategies, and utilizing local directories.
SEO is an evolving field, demanding continuous adaptation to stay ahead. Our agency leverages various SEO methodologies to enhance our clients' website ranking and visibility on search engine results pages. Through comprehensive keyword research, on-page optimization, technical SEO adjustments, strategic link building, and competitor analysis, we support our clients in achieving their SEO objectives and driving increased traffic to their sites.
Know your Competitors!
Bet you don't
What is an affiliate marketer?
An affiliate marketer is essentially a digital promoter who partners with brands to endorse products or services online, earning a commission for each resulting sale or customer action that their promotions facilitate. It's a partnership that blends seamless advertising with valuable content, making it a lucrative business strategy for driving organic growth and audience engagement in today's digital marketplace.
Some brands spend their entire advertising budget paying affiliate marketers!
The next time you see an article that says "The best BBQ for ribs", know that the website is making a commission when you click on one of their links. And they are not really a fan of the BBQ, just a fan of making money and most likely publishing reviews for the products that pay the highest commission. That's Affiliate Marketing.
Affiliate Marketing has two basic tiers: Publishers and Marketers. A Brand signs up with a Publisher, offering to pay a fee for every lead that turns into a sale. Some brands will pay for each click, with or without a sale. Brands create the ads and provide them to the Publishers. Publishers have hundreds (thousands, tens of thousands) of Marketers subscribed to their platform. Many will begin to include the ad into their portfolio of website properties. Some marketers have hundreds of websites. Publishers keeps track of the clicks and use cookies for the Brand, allowing them to distributes payments to the Marketer.
Affiliate Marketing will initiate just under $10B (that Billion) in sales in the US alone. Almost $20B world wide. It's expect to grow to $30B within the next 5 years.
That's your competition. That's who you are trying to rank higher than.
All statistics were averaged from 5 different sources
We are SEO Experts
Our expertise in Search Engine Optimization translates into results for you.
SEO is Valuable for Your Business
SEO stands for Search Engine Optimization. Essentially, it's the practice of making adjustments to your website to make it more attractive to search engines like Google, aiming to boost its position in the search results for relevant queries. This could dramatically increase the number of visitors to your site, as people tend to click on the first results they see when they're searching for something specific. If your site doesn't appear on the first page, you risk being overlooked entirely.
Why is SEO critical for your business? Simply having a website isn't sufficient in today's competitive digital landscape. You must establish a robust online presence to stand a chance against competitors fighting for your potential customers' attention. Failing to appear on the first page of Google's search results for your products or services essentially renders your business invisible. And without any online presence? Your business might as well not exist to countless potential customers.
Furthermore, SEO is crucial as it's a significant source of website traffic, which can translate into more visibility for your products or services and, ultimately, a growing base of loyal customers.
Implementing the proper SEO strategy can significantly differentiate your business in the crowded online marketplace, driving more leads and sales by enhancing your search result visibility. However, crafting, managing, and executing an effective SEO strategy requires time and expertise. Regardless of whether you're just dipping your toes into SEO or seeking to optimize current practices, we're here to guide you through creating an SEO plan that boosts both the quantity and quality of traffic to your website over time.
ROI of Search Engine Optimization
In today's digitally-driven world, investing in search engine optimization (SEO) is no longer a luxury but a necessity for businesses looking to thrive online. With the majority of consumers conducting online searches before making purchase decisions, SEO can be the difference between being considered and being ignored.
SEO efforts have a cumulative effect over time, leading to sustained growth in organic traffic and revenue. Moreover, SEO helps build brand credibility and trust, as high search rankings signal to users that a business is an industry authority. In summary, businesses that invest in SEO can benefit from increased online visibility, a better user experience, and a competitive advantage that translates into stronger customer relationships, loyalty, and ultimately, increased profitability.
SEO Marketing Plan
At Shapes and Pages, we created an SEO Marketing Plan to help our clients better understand all the components of SEO so they can make informed decisions. Our plan is used by clients in the planning and budgeting of an SEO Strategy as well as during the delivery and monitoring of the efforts. We created it as a single point of reference for our clients' executives, the various stakeholders, and the team members that are involved with or impacted by the SEO process.
Our SEO Marketing Plan provides explanations of all facets of SEO opportunities for a client, including how each relates to their business and how it can help them achieve their goals. By highlighting specific strategies and tactics for their SEO efforts, we ensure that our clients' teams are aligned with their priorities and that everyone understands the purpose and expected results. This will help our clients determine an appropriate budget for achieving all goals simultaneously instead of prioritizing one over another, which may result in failure due to lack of resources at some point later on down the road when they're needed most.
The SEO Marketing Plan details a range of services, such as website design, SEO, pay-per-click management, social media optimization, email marketing, and chatbot services.
SEO Website Audit
Shapes and Pages provides a comprehensive SEO website audit services to businesses of all sizes. With our expertise and the latest tools and techniques we conduct a thorough evaluation of a website's SEO performance. Our SEO website audit includes an evaluation of a website's structure, content, keywords, and backlinks. We provide businesses with a detailed report that includes recommendations to address any technical SEO issues that may be impacting the website's ranking and visibility.
Our SEO Audit provides an excellent overview of your current SEO status and is useful in preparation of a Marketing Plan to improve your website value. The SEO Audit Report includes information about the good and bad elements of your current SEO effectiveness including both on-page and off-page metrics.
On-page SEO refers to the elements of SEO that measure your website tactics meta tags, content, images, site maps, and other elements of your website. Other factors of SEO, called off-page, include social media, backlinks, customer reviews, and other 3rd party sites that either point to your website or mention it.
The Components of Search Engine Optimization
Keyword Research
Keyword research is the process of identifying and analyzing specific words and phrases that people use to search for information on the internet. It is an essential part of content creation and search engine optimization (SEO) as it helps content creators understand their audience, optimize their content for search engines, and identify new topics to write about. To conduct keyword research, Shapes and Pages use various tools to identify high-volume, low-competition keywords related to their topic. By using the right keywords in the content we create or recommend, clients can improve their search engine rankings and increase their chances of appearing on the first page of search results.
- Keyword research helps content creators understand their audience and the topics they are interested in
- It helps content creators optimize their content for search engines, increasing their visibility and driving more traffic to their website or blog
- Keyword research can help content creators identify gaps in their content and find new topics to write about
- Content creators use various tools to identify high-volume, low-competition keywords related to their topic
- Using the right keywords in their content can improve their search engine rankings and increase their chances of appearing on the first page of search results
Local Keyword Research
Keyword research plays a critical role in optimizing digital marketing strategies for both local and national searches. However, there are notable differences between the two. When conducting keyword research for local search, Shapes and Pages focuses on identifying search terms that are specific to a particular geographic area, incorporating locations, landmarks, and region-specific services or products. Localized keywords help businesses target potential customers within their vicinity, ensuring that their marketing efforts reach the audience most likely to convert.
On the other hand, national keyword research aims to identify search terms relevant to broader audiences across an entire country. This approach involves targeting generic or industry-specific keywords, often with higher search volumes and competition.
By understanding and catering to these differences in keyword research, Shapes and Pages can effectively tailor the digital marketing efforts to yield optimal results, whether the client focus is local, national or both.
Competitor Research
Competitor research in SEO involves analyzing the search engine optimization strategies of your competitors to identify areas where you can improve your own SEO efforts. We analyze your competitors websites to identify the keywords they are targeting and the content they are creating.
Competitor research in SEO can identify opportunities to improve as well as opportunities your competitor has overlooked in their own SEO efforts.
The benefits of competitor research in SEO are numerous. By understanding their competition, businesses can develop effective strategies to outrank them in search engine results pages and attract more traffic to their website. They can also identify potential threats and adjust their SEO strategy to stay ahead of the competition.
Link Building
Link building is a core component of Search Engine Optimization (SEO) that involves acquiring hyperlinks from other websites directed to your own. These links are seen as votes of confidence by search engines, contributing significantly to your site's domain authority, credibility, and visibility. When accomplished effectively, link building can help your web pages rank higher in search results, enhancing your site's ability to attract organic traffic. At Shapes and Pages, we employ strategic link building tactics, targeting high-authority, relevant sites to link back to you. Our focus is not just on the quantity of backlinks, but more importantly, on the quality and relevance, thereby ensuring enhanced SEO performance and sustainable, long-term results. Shapes and Pages offers exceptional Link Building capabilities.
Search Engine Optimization FAQ
Search Engine Optimization (SEO) is the process of optimizing your online presence, including your website to improve its visibility and rank higher in search engine results pages (SERPs) for relevant keywords and phrases.
SEO is important because it helps drive organic traffic to a website, which can lead to increased visibility, credibility, and revenue. A website that ranks higher in search engines is more likely to be clicked on by users.
There are three main types of SEO: on-page, off-page, and technical. On-page SEO refers to optimizing the content and structure of a website's pages, while off-page SEO focuses on building external links and social signals. Technical SEO involves optimizing the website's technical infrastructure and performance.
SEO results can take time to see, as it depends on a variety of factors such as the competitiveness of the industry and the quality of the website's content and optimization. Typically, it will take 2 weeks to 12 weeks to see changes in search engine results based on a change you make today. It's also possible the change will have no effect, and you will not see anything in search engine results.
Keywords are words or phrases that users enter into search engines to find information. Keyword research is the process of identifying the most relevant and popular keywords for a website, and then optimizing the website's content and structure around those keywords.
Link building is the process of arranging for links from other websites to your own website. This is an important factor in off-page SEO, as search engines consider external links to be an indicator of high quality and an endorsement of a website's content.
Local SEO is a strategy in SEO that focuses on optimizing a website for local search results which is really important if you have a storefront and deal primarily with local customers. This involves optimizing the website's content and structure around location-specific keywords and phrases, as well as building local citations and backlinks.