Websites Purposely Built for SEO
We enhance websites for SEO efficiency, incorporating best practices to elevate visibility and attract more organic traffic. Using optimization techniques and responsive design, we enhance user experience and drive measurable results.
Website Strategies for Success
If your website isn’t the root cause of poor ranking and lack of authority, don’t replace it … yet. Spend your money on ranking improvements and let the additional sales fund the website replacement later. Priorities first.
Should You Replace Your Website?
Maybe. Is there a compelling reason?
Your website is the foundation of your online brand and a critical tool for attracting and converting customers. Is your website delivering customers? Maybe the design is fine but the content isn’t attracting search engines or prospects. Maybe your website is good, or at least good enough for now, and any effort would be better focused on SEO friendly content.
Here are three compelling reasons to consider a redesign:
Enhance Structure to Improve SEO
A well-structured website is essential for search engines like Google to effectively crawl and index your content. Shapes and Pages emphasizes the importance of organizing website content with balanced placement of information, which benefits both visitors and search engines.
By implementing SEO strategies and structuring content in compliance with Google’s guidelines, your website becomes more discoverable, leading to increased organic traffic and potential customer engagement.
Modernize Outdated Design
An outdated website can negatively impact your brand’s image, making it appear less credible and trustworthy. Shapes and Pages focuses on creating visually appealing websites that align with your brand identity.
By updating your website’s design, you not only enhance user experience but also build trust and credibility with your audience, encouraging them to engage with your business.
Transition from Slow Platforms
Website performance is crucial for user experience and SEO rankings. Slow-loading websites can frustrate visitors and lead to higher bounce rates. Shapes and Pages advocates for moving away from sluggish platforms to more efficient solutions that ensure faster load times and better overall performance.
By optimizing your website’s speed and responsiveness, you provide a seamless experience for users across all devices, which is essential for retaining visitors and improving search engine rankings.
Redesigning your website with Shapes and Pages can significantly enhance your online presence by improving SEO structure, modernizing design, and optimizing performance. Our approach ensures that your website not only looks impressive but also functions effectively to attract and convert potential customers.
Website redesign is a strategic move to align your web presence with your brand, audience expectations and Search Engine recognition.
Does Website Structure Improve SEO?
The full URL of every page tells Google a story.
A well-structured website is the foundation of effective digital branding. It’s more than just layout—it’s a strategic framework that shapes how your brand is perceived online. A logical structure guides visitors through your content, highlighting your unique capabilities and building confidence in your offerings. The wording of the full URL helps search engines understand your business.
Search Engines use the structure to understand your brand .
Hierarchy Shows Priorities
Visual and content hierarchy plays a critical role in communication. Clear headlines, subheadings, and logical flow demonstrate which information matters most and how each piece of content connects.
This approach ensures that visitors—and search engines—grasp your value proposition quickly and intuitively.
Content + Keywords = Brand Storytelling
Strategically placing relevant content within your site’s structure, infused with carefully chosen keywords, helps tell your brand’s story effectively.
This not only engages human visitors but also signals to search engines what your brand is about, increasing visibility in search results and aligning your site with your audience’s interests.
Keyword Intent Steers Visitors
Using keyword intent—the understanding of what users are looking for—ensures your content speaks directly to potential customers at every stage of their journey.
Whether they’re just exploring or ready to buy, intentional keyword use within structured content guides them into your sales funnel, where your brand can nurture them into loyal customers.
A structured website is the foundation of digital branding. It’s not just design—it’s a purposeful framework. For visitors, a clear structure ensures intuitive navigation and brand product / service structure. For search engines, an organized site improves crawlability and indexing, boosting your search rankings.
These benefits solidify your brand perception, drive meaningful engagement and encourage Ranking for the right keywords.
Make a Difference with Your Website
Do You Want More Visitors?
It’s easy to get caught up in chasing traffic numbers, but high visitor counts mean little without engagement. The true purpose of a website is to attract qualified prospects—those who are aligned with your brand and ready to take action.
Shapes and Pages designs websites that act as brand tools, not just digital brochures, helping convert the right visitors into real business opportunities.
Here are three components of driving traffic:
Useful Content + Keywords = Rankings
Search visibility begins with high-quality content. When your website speaks clearly and meaningfully—using the keywords your ideal customers are actually searching for—search engines take notice. Shapes and Pages integrates SEO from the ground up, ensuring every element of content supports your visibility and positions your business in your space.
Improved Rankings Drive Organic Traffic
Ranking higher on search engines means being found by people actively looking for your services. This organic traffic is more cost-effective and sustainable than paid ads—and more valuable.
With a site designed to grow your authority online, Shapes and Pages helps you build consistent, inbound interest over time.
Improved Rankings Drive Organic Traffic
Ranking higher on search engines means being found by people actively looking for your services. This organic traffic is more cost-effective and sustainable than paid ads—and more valuable.
With a site designed to grow your authority online, Shapes and Pages helps you build consistent, inbound interest over time.
By optimizing your website’s speed and responsiveness, you provide a seamless experience for users across all devices, which is essential for retaining visitors and improving search engine rankings.
Redesigning your website with Shapes and Pages can significantly enhance your online presence by improving SEO structure, modernizing design, and optimizing performance. Our approach ensures that your website not only looks impressive but also functions effectively to attract and convert potential customers.
Investing in a website redesign is a strategic move to align your digital presence with your brand’s goals, audience expectations and Search Engine recognition.
Why Websites Fail to Convert
Creating a visually appealing website is not enough. Without strategic, user-focused content, Search Engine friendly layouts, and guided use of Keywords, most websites fall short of engaging or converting potential customers. These sites are often found only by a “Branded Search”.
Estimates place the number of websites as over 1.4 billion globally and that over 90% of them get ZERO TRAFFIC from Google Search.
Here are the top reasons why websites fail:
Content Based on Assumptions, Not Insight
Too often, website content is written by someone guessing at what the customer wants to hear. The result? Generic messaging that doesn’t connect.
Successful websites are built with a deep understanding of user behavior, search intent, and brand voice—so the right message reaches the right person at the right time.
Shallow Content Ignoring Keyword Intent
Content that lacks depth or fails to align with keyword intent won’t rank well or satisfy visitor needs.
Your website should guide users through a natural flow of information that matches where they are in their decision-making process—offering helpful, SEO-friendly content every step of the way.
Poor Content and a “Contact Us” Crutch
Throwing a “Contact Us” button at the end of a vague or overly complex page is not a strategy. It’s a missed opportunity.
Your website must do the heavy lifting—answering questions, addressing pain points, and demonstrating value—before asking for action.
Visitors should feel ready to reach out, not obligated to.
Websites must perform with purpose and clarity. Our approach goes far beyond aesthetics—we design and develop websites with a strategic foundation that aligns with your brand goals, target audience, and long-term growth.
Every element, from structure, content and keywords to appearance, functionality and speed, is crafted to enhance customer engagement and search engine ranking. Shapes and Pages understands that a website isn’t just a digital brochure—it’s a core business tool.
We make sure your site doesn’t just look good—it targets measurable results, drives qualified traffic, and communicates your value with confidence.
Define
The full URL of any page tells visitors and search engines a story about the page.
Design
Whether its professional, whimsical, or a combination, the design of your webpage matters.
Refine
Placement of the right graphics and content within the Structure provides a clear message.
Build
A purposely build website can make a big difference for visitors and search engines.
Website Value and ROI
Website ROI
Is Your Website Valuable?
Is your website generating value for your business? Is it an element in your sales cycle or is it just an online brochure validating your existence?
Shapes and Pages is in the business of making your website valuable. Some websites require replacement, some a major overhaul and others a simple makeover.
We can analyze what you have and provide our assessment of what it will take to get your website aligned to your goals.
If your website effectively embodies your brand’s story, resonates with viewers, and supports your business goals, it’s a valuable asset that contributes to your company’s success.
If you want to know …
Ask Your Customers!
Call a couple of customers and ask them about the value of your website. Call a new customer that just came on board. Ask a few simple questions:
- Do you use our website? Why?
- Is our website helpful to your business?
- Does our website to encourage your purchases?
- Do you find usable information on our website?
- On a scale of 1 to 5, with 5 being the best, how would you rate the appearance of our website?
Website Design
Attract Leads not Visitors
Attracting the right traffic to your website is more about quality than quantity. While having a high number of visitors is promising, what truly matters is converting these visitors into leads.
Our approach involves aligning your website to cater to your target audience’s needs and expectations.
Each element of your website should be crafted to capture the interest of potential customers and encourage them to engage more deeply with your brand. This focused strategy ensures you attract not just visitors, but valuable leads that are more likely to convert into loyal customers.
About Shapes and Pages
In Business Since 2006
In the beginning, we did web design, following industry best practices to get ranked in Google. Clients received excellent ranking from our efforts.
Gradually, the competition for ranking became more capable and the science of SEO began to take shape.
Building on our successes and the expertise we had developed, we honed a strategy specifically for improving websites. Now, we only do web development if its a requirement of SEO, if it’s truly necessary.
Our strategy is adjusted constantly to reflect the changing world of Google Search and search habits of website visitors.
Adapting to the Google Diversity Update in the spring of 2025 is one example of why our clients benefit from our expertise and experience.
- Digital Marketing
- Search Engine Optimization
- Website Design
