Design: Define the Objectives

The effectiveness of a website depends on the ability to attract visitors that are truly viable customers, and guide them into your prospecting cycle and ultimately give you the chance to make them a customer.  We'll ask questions to uncover more detail about your specific expectations and how you want the website to fit into your customer acquisition process.

Discussion will include both current and potential customers need for information about your company, products and services.  

Design: Clarification of message and personality

Now we need to address the message that your website conveys and availability of content. We'll work with you to prepare a SWOT analysis, discussing your company strengths, weaknesses, opportunities and threats.  This will help frame the focus for the website.  

Then we'll discuss content and your desired result.  We'll need to review existing photographs, video and written material.  We can help organize and sort it if necessary.  That will identify the gaps between what you have and what you want to include.  We can produce photographic (still and video) material, and writing staff to edit materials as required.  On occasion we have engaged a professional writer to update everything.  

As we discuss content and the organization of it, we'll begin to formulate a rough structure of the new website.  The number and names of pages doesn't matter yet.  

The Wire Frame

We use a modified wire frame approach, which will be online and let you actually test navigation.  It lets us demonstrate the way the TYPO3 building blocks will structure the pages. An active wire frame site makes discussions more productive and allows us to gradually introduce content into the wire frame, transitioning from concept to finished product.  

We create an outline of the page components and arrange them to detail the specific placement on a typical page. We may start with boxes and lines to show logo and branding, navigation, and to indicate content placement, gradually updating as we review steps with you.

With simulated navigation, Lorum Ipsom for content, and pictures that fit, we will work with you to transition from model to finished product.

Creative - fill in the Content

We'll start applying more of the content, updating text, graphics and photographs.  You'll see the progress via our online work site.  We'll review progress with you as necessary and keep you updated with any adjustments we feel would make your site better.

When a visitor is attracted to your page, you want them to stay and explore. But your site must entice the visitor with content and graphics that keeps them there ... thus "sticky". Your value proposition should be clear and presented in an easy to read format, with pictures and graphics that complement the topic.

You'll find a nice flair to our work but a serious focus on user experience.  It's all about the customer.  Our experience with HMI (Human Machine Interface) design lets us apply the science of action, feedback and reaction to all facets of your web centric strategy. 


We'll adjust the DNS (domain name service) that controls how the internet finds your website, and viola!  You are live.  We use active metrics gathering tools to count visitors, search, and various other key data elements that we will use to compare your old site to the new one.

Fine Tuning

A formal review to check and see if the design meets expectations and fulfills functional requirements. Any enhancements, based on traffic patterns or business need will be incorporated.