Contact Form

Using a bot for a Contact Form

Collect data real time 7x24

Intelligent question tree

Clear communication with Visitor

Sample Contact Form

Two common chatbot Use Cases

Talk to an Expert

Using a bot to qualify and route 7x24

Engage visitor to identify opportunity

Qualify, prioritize and route

Set visitor expectation

Sample Talk to an Expert

Chat vs Bot

Chat is a real person that interacts with website visitors

Effective for Customer Service, especially dealing with orders, shipments and related topics
Requires staffing that is either dedicated to it or available for frequent interruption of work
Coverage 24x7 is difficult

A bot is machine controlled and leads a visitor through a scripted routine

Identifies a visitor's purpose
Collects visitor information
Routes visitor to a specific person or team for action
Able to transfer a visitor to a real person for chat, if an organization is staffed for it
Excellent for replacing contact forms, routing efficiently and improving response time
Capable of qualifying a visitor as a lead, and routing them to the sales organization
Handles hundreds of simultaneous visitors
Always available - 24x7 - website visitors are engaged at their convenience

Bots are configured with a combination of actions:

message - display a message to the visitor
question - ask a question that is multiple choice, free form or both
skill - collect data that will be stored in the contact record
branch - choose a path based upon data or visitor response

Bots, especially for lead qualification, must be scripted to convey value to the visitor while determining value to the company. A bot that greets a visitor with "Hi, may I have your email" is much less effective than a greeting of "Hey, can I tell you about the potential benefits of our custom solutions in the marine industry?"

Not every website visitor is really a viable prospect, so you don't want everyone's email address or phone number.

Just the ones that count.