"SEO is not an expense, it's an investment. The ROI of SEO compounds over time and can be one of the most profitable marketing channels for a business."
We're very proud of what we do and we consistently produce measurable results.
Our research, experimentation and tools for Search Engine Optimization (SEO) provide significant benefit for our clients. From the moment we start to build a new website we start our SEO campaigns and they never stop. We're constantly fine tuning and adjusting our strategies to give all our clients the best digital advantage we can provide.
It's important to remember that website ROI is not a one-size-fits-all approach. You can't just slap a formula on your website and expect it to perform well. There's a lot of planning and careful consideration that goes into building a successful website, and you'll need to take all of these factors into account when you're measuring your ROI.
First, you need to make sure that your site produces income. This means understanding what your goals are as an organization and making sure that the site is designed to meet those goals. For example, if you have a membership drive on your site, then obviously having lots of traffic is going to be more important than having lots of engagement or sharing content from other sites.
Second, you need to define what success looks like for your organization—and then measure everything against those metrics! Are people signing up for memberships? What about donations? If those numbers aren't where they should be, then there's something wrong with how you're measuring them (or if they're going up without any real change in behavior from users).
Finally, tracking costs is crucial when it comes time for calculating ROI over time.
Social Media needs to be part of your business strategy. Facebook, Instagram, Twitter, YouTube and LinkedIn may add significant value to your business. If properly used, these tools validate your credibility, improve your image, and let your customers advertise for you.